Lansdale, Pennsylvania, United States
I help DTC and ecommerce brands turn organic search into their highest-converting revenue channel. Over the past 10+ years, I've built growth marketing strategies for healthcare, wellness, and consumer brands—driving measurable results like 227% organic traffic growth, 30% YoY revenue increases, and contributing to $1M+ in new expansion revenue. I've scaled brands including NatraCure, Gel Press, Katchy, and Guardline, as well as worked with Fortune 500 B2B clients including GE and Capital One during my time at Seer Interactive. What I do: I focus on SEO, conversion optimization, and ecommerce growth—the kind of work that moves beyond rankings and actually impacts the P&L. That means optimizing product detail pages for discovery and conversion, building content ecosystems that support the customer journey, and using data to identify what's working and double down on it. What I've done recently: Scaled two DTC healthcare brands to 30%+ YoY growth through SEO-driven acquisition and lifecycle optimization Optimized 30+ product pages and 12+ content categories, making organic the highest-converting channel Introduced AI-assisted workflows that cut content production time by 50% while maintaining quality Built growth frameworks used across 15+ DTC brands at Thrasio, driving 129% YoY traffic growth and 11% revenue lift What I'm good at: I'm equally comfortable building the strategy and executing it. I can put together the growth roadmap and present it to leadership, then go optimize product pages, build content briefs, dig into GA4 funnels, and run CRO tests myself. I do my best work at companies where marketing directly impacts revenue and where there's room to test things and scale what works. 📧 [email protected]
Wearing multiple hats across SEO, content, growth, and product marketing for two DTC healthcare brands (NatraCure & Gel Press). I built and scaled an organic growth engine from scratch—driving a 227% increase in traffic and 185% keyword growth—while optimizing paid media, CRO, and campaign performance. I work cross-functionally to lead strategy and execution across full-funnel marketing programs, supporting product launches, retail readiness, and B2B sales enablement. Keywords: SEO strategy, content marketing, paid media, eCommerce, healthcare, CRO, GA4, Shopify, Google Ads
Served as a senior SEO/content strategist for Fortune 500 and mid-market clients in SaaS, healthcare, and CPG. Led the creation of integrated organic strategies, developed data-backed content frameworks, and drove inbound growth through keyword planning, CRO insights, and site optimization. Built tools and workflows to scale strategic delivery and regularly presented to exec-level stakeholders. Keywords: SEO, content strategy, GA4, keyword research, enterprise SaaS, healthcare marketing, agency
Owned SEO and web performance strategy for 15+ eCommerce brands under Thrasio’s portfolio. Built full-funnel SEO programs, led editorial and technical improvements, and increased organic traffic 129% YoY. Spearheaded a pilot program to optimize Amazon listings for Google SERPs. Managed 2 SEO specialists while remaining deeply hands-on with execution, analytics, and testing.
Led SEO and SEM strategy for 20+ B2B and B2C clients. Created technical audits, keyword roadmaps, and optimized content that drove 23% avg. traffic increases. Managed editorial direction across 30+ freelance writers. Built repeatable content workflows and collaborated across dev/design to implement SEO best practices in diverse CMS environments. Keywords: agency SEO, B2B content, paid search, editorial strategy, on-page optimization