New York, New York, United States
Lifelong learner. Dream team player. Resilient and flexible. Purposefully organized. Results-driven marketer with a “get stuff done” attitude. 9 years B2B marketing experience building scalable process-driven programs, campaigns, and events with an emphasis on tracking and measuring success. Passionate about always doing the right thing, building relationships, and working cross collaboratively. Dedicated project manager that's happiest when driving impact and creating value.
Lead global co-marketing strategy for MongoDB’s strategic partnership with Microsoft Azure. Own end-to-end marketing initiatives for MongoDB Atlas on Azure, driving Azure Marketplace growth, co-sell acceleration, and net new ARR. Develop and execute joint AI, modernization, and industry-focused campaigns in alignment with MongoDB and Microsoft field teams and regional marketing to generate qualified pipeline and increase marketplace adoption. Partner cross-functionally across sales, demand generation, partner programs, and Microsoft stakeholders to translate strategic alignment into measurable revenue impact. Manage global Azure MDF investments, prioritizing high-impact programs and tracking ROI against pipeline and NARR goals.
Design and execute multi-channel marketing campaigns to drive MQL and pipeline growth. Plan and execute 25 events in 2023, ranging from virtual webinars, regional events and large tradeshows, resulting in 5,000+ leads and $9M in pipeline. Partner with pre-sales and post-sales teams to deliver key collateral and enablement. Content creator and executor for paid and organic traffic to website (Wordpress) and LinkedIn. Collaborate internally and externally to identify and execute marketing strategies for channel partners and technology integration partners. Successfully organize and manage co-marketing campaigns and joint partner events, driving mutual success and customer engagement. Support the development of joint messaging, enablement resources, and co-branded success stories, solution briefs, and presentations for strategic channel and technology partners. Established first-ever monthly partner newsletter and maintain regularly cadenced partner communication strategy through email, social media, and partner portal announcements. Heavy focus on information sharing, building awareness, and brand recognition internally and externally. Effectively manage budgets for sponsorships, events, co-marketing activities, and swag, optimizing resource allocation to maximize ROI and overall impact.
Managed global partner program and continuously evaluated potential upgrades. Updated partner tier requirements and benefits, expanding the program to include all partner types, established program messaging, and socialized of the program internally and externally. Defined partner compliance requirements and review cadence; launched the first-ever global partner tier review and maintained regular partner performance reviews. Took ownership of the operational onboarding process for new partners, streamlining legal approvals and efficiently creating Salesforce, Impartner, and Netsuite partner accounts. Implemented process improvements, including the introduction of an onboarding request form and updated supporting documentation and resources, resulting in a smoother and faster onboarding experience for partners. Introduced first-ever partner survey to global partners to solicit valuable feedback on the partner program. Solicited feedback from internal and external stakeholders to enhance partner satisfaction.
Relaunched Global Partner Program in 2021 by adding new partner benefits, newly branded tiers, and improved the program’s overall efficiency with technical enhancements. 2020 Presidents Club winner through peer nomination and awarded by executive leadership. Dattobyte, monthly company employee award, nominee in 2018. Created and managed enablement programs for channel partners and internal sales team to generate revenue, drive retention, and reward partner loyalty. Drafted and implemented monthly newsletter with 100,000+ subscribers. Managed MSP referral program, adding 150 new partners and yielding a 300% ROI.
Supported the Program on Entrepreneurship and its directors, faculty members, staff, and students with their short and long term projects, and day to day requests. Planned frequent events with high profile speakers as well as managed their multiple social media profiles.
Provided administrative support to faculty members and various administrative departments in all areas including support for teaching and research, academic programs, and financial transactions. Provided course support by preparing class materials, organizing course packets, purchasing teaching materials, and assisted with online course management.