Spain
Creative and results-driven marketing and project management professional with hands-on experience in digital marketing, IT project coordination, and event management. Skilled in SEA/SEM campaigns, CMS implementation, website optimization, and cross-functional collaboration between business and tech teams. Holds a Master’s in Marketing from UAM, with a passion for driving impactful marketing strategies and operational excellence. Experienced in managing internal software projects, coordinating high-profile events, and translating complex data into actionable insights.
metrofibre develops, finances, builds, and operates open fiber networks for cities and metropolitan areas, enabling high-performance digital infrastructure for households, businesses, schools, and public institutions. By working closely with local governments and stakeholders, the company supports the expansion of scalable and future-proof connectivity, contributing to the digital transformation of urban regions in Germany. In my role, I manage initiatives across digital marketing, website management, and internal product development, working at the intersection of marketing, technology, and business stakeholders. Key responsibilities: - Plan and optimize SEA/SEM campaigns (Google Ads), improving campaign performance and increasing CTR while significantly reducing acquisition costs through keyword optimization, A/B testing, and performance tracking - Analyze campaign performance using Google Analytics and KPI dashboards, translating data insights into actionable optimization strategies - Manage and continuously optimize the company website, including content updates, SEO improvements, and UX-focused enhancements to increase visibility and engagement - Implement and maintain email marketing and automation workflows (Brevo), including audience segmentation and lifecycle campaigns - Coordinate the development and improvement of an internal construction monitoring software, managing requirements and feature enhancements in collaboration with the development team - Act as an interface between business stakeholders and developers, supporting Product Owner activities such as defining use cases and prioritizing development tasks - Prepare structured reports and presentations (Excel & PowerPoint) to communicate project progress and marketing performance to stakeholders Through this role, I combine IT project coordination, product development support, and performance-driven digital marketing to drive both operational efficiency and business growth.
The Handelsblatt Media Group is one of Germany’s leading media companies for business and financial journalism, publishing renowned brands such as Handelsblatt and WirtschaftsWoche. In my role, I supported digital product initiatives and IT projects, working closely with developers, product managers, and editorial teams to improve workflows and ensure the successful implementation of new technologies. Key responsibilities: - Support the rollout of the Content Management System LivingDocs across editorial teams, assisting the transition from legacy systems to a modern publishing platform - Act as a liaison between developers and editorial stakeholders, ensuring clear communication and alignment of technical and editorial requirements - Gather and structure business requirements, contribute to feature prioritization, and support user acceptance testing (UAT) - Design and deliver user trainings and onboarding sessions to enable efficient adoption of the CMS and optimize workflows - Provide first-level support and coordinate incident management during and after system go-live - Create structured documentation, user guides, and process guidelines to standardize workflows and enhance cross-team collaboration Through this role, I combined IT project coordination, product management support, and digital publishing expertise to streamline editorial processes and enhance operational efficiency.
The Handelsblatt Media Group is one of Germany’s leading media companies for business and financial journalism, publishing renowned brands such as Handelsblatt and WirtschaftsWoche. In my role, I contributed to website and platform improvements for financial content while coordinating between technical and editorial teams. Key responsibilities: - Support the relaunch of the Handelsblatt website, coordinating tasks across developers, product managers, and editorial teams - Manage product-related topics for Handelsblatt Börse and WirtschaftsWoche Börse, optimizing financial market content pages - Act as interface between developers and editorial stakeholders to ensure clear communication and collaboration - Gather and define business and system requirements for digital publishing features - Serve as a point of contact for editorial teams, assisting with platform-related questions and workflows - Moderate and prepare project meetings, document outcomes, and track action items Through this role, I enhanced my skills in stakeholder management, digital platform optimization, and cross-functional project coordination.
Hunkemöller is an international omnichannel lingerie retailer, operating over 900 stores in 25 countries. In my role, I supported daily retail operations while delivering a high-quality customer experience. Key responsibilities: - Provide personalized customer consulting and sales support, driving strong sales performance - Manage Click & Collect and Click & Reserve orders to ensure seamless omnichannel service - Handle customer inquiries and complaints efficiently while maintaining high satisfaction - Support merchandising and visual product presentation for an attractive store experience - Perform inventory management tasks, including stock checks, goods receiving, and inter-store transfers - Process cash transactions and perform daily cash closing accurately - Implement promotions, pricing updates, and campaign materials in line with company guidelines Through this role, I strengthened customer service, operational management, and retail sales skills in a fast-paced environment.