Ukraine
Passionate and results-driven marketing professional with a dynamic background in social media marketing, digital marketing, and e-commerce. My journey in the world of marketing began at the age of 17 when I supported social media marketing projects focused on education, furniture, and construction. Eager to gain practical insights, I pursued my studies at the Kyiv Academy of Media Arts (KAMA9), where I became an integral part of the best team. During my time at Orion, I honed my skills as a marketing project coordinator and later transitioned into a role as a digital marketing & and e-commerce specialist. Over the past 5 years at Orion, I successfully built product positioning strategies from scratch for various products across social media and e-commerce platforms. My expertise lies in market and competitor analysis, insights searching, metrics analysis, and guiding the creation of impactful performance marketing ads. Driven by my passion for marketing, I embarked on a journey to explore the intersection of marketing and technology. This led me to obtain my first certification in Product Marketing from Project Institute, where I was also part of the top-performing team. In October 2023, I joined Universe Tech as a Creative Marketing Specialist. In this role, I thrive on exploring innovative marketing strategies, analyzing market trends, and guiding the part of visual creation of compelling marketing campaigns. I am dedicated to continuous learning and thrive in fast-paced, collaborative environments. I am excited about the ever-evolving landscape of marketing in the IT industry and am committed to contributing innovative ideas and strategies to drive business growth. Let's connect and explore opportunities to collaborate and create impactful marketing solutions!
Our fundraising project is dedicated to supporting the Ukrainian army in its fight for freedom and territorial integrity. Our goal is to raise funds to provide the Ukrainian army with the necessary equipment and supplies to defend our country against Ruzzian aggression. We work with local charities and organizations to ensure that the funds raised are used in the most effective and efficient way possible. By supporting the Ukrainian army, we are not only helping to defend our country, but also standing up for the values of freedom, democracy, and human rights. As a volunteer project, our team is often multi-functional but my main tasks are: • Develop and execute a content marketing strategy. • Write, edit, and proofread high-quality content for our website, social media platforms. • Manage our content calendar and ensure content is published on time. • Monitor and analyze content performance metrics and make data-driven decisions to optimize content for better engagement and conversions. • Continuously refine and improve our content strategy based on performance data.
• Ads market & competitors analysis. • Generating advertising creative concepts for Facebook & TikTok. • Development of creative hypotheses and their testing. • Writing briefs for designers and videographers. • Reviewing finalized advertising creatives, making changes. • Assessing the efficiency of advertising creatives, brainstorming ideas, and enhancing their effectiveness using gathered insights.
• Preparing reports, proposals, presentations, letters, and other documents, and undertaking projects as instructed by the commercial manager. • Creating, managing, updating, and reporting on activity ranging from future events, sales activity, competitor impact, etc. • Creating landing pages for the products. • Participation in the creation of POS materials. • Creating digital marketing strategies. • Creating content for social media. • Creating social media campaigns. • Experienced with Facebook ads, and SEO optimization. • Analyzing tenders.
• Participation in the project implementation, and control of its working aspects. • Organization of thematic events, meetings, negotiations with external existing and potential partners. • Managing and creating content for social media. • Market and competitor analysis.
• Organizing leisure and special events for elderly people who are in need of support, coordinating them.