Anna Assama

Global Account Technology Strategist | Customer CTO at Microsoft

Zurich, Zurich, Switzerland

About

I am a dynamic technology and strategy leader with extensive experience across EMEA, specializing in data, AI, and Generative AI solutions that drive measurable business impact across manufacturing, industrial operations, retail, and consumer goods, while advancing innovation and sustainability goals. In my current role at Microsoft as Global Account Technology Strategist for ABB, I partner with ABB’s senior leadership and Microsoft stakeholders to identify, shape, and accelerate transformation opportunities, aligning Microsoft’s cloud, data, AI, and industry capabilities to ABB’s strategic priorities. I thrive at the intersection of business and technology, bringing structure to complexity, defining scalable solution strategies, and helping translate vision into measurable outcomes across large global organizations. Beyond my core role, I am the founder and lead of Women in Manufacturing (WiM@Microsoft), a nonprofit community dedicated to empowering women across the manufacturing industry by creating awareness, activating community engagement, and increasing the visibility of women leaders. Throughout my career, I have built trusted executive relationships, led cross-functional teams, and delivered innovative solutions across manufacturing, energy, construction, and industrial transformation. As a leader and mentor, I am passionate about fostering high-performing teams, driving inclusion, and building partnerships that create lasting strategic value and meaningful change, always with people at the center.

Experience

  • Microsoft (Full-time · 5 yrs 4 mos)
    • Global Account Technology Strategist | Customer CTO
      Feb 2026 - Present · 5 mos

    • Senior Program Manager | Industry Solutions Engineering
      Mar 2021 - Feb 2026 · 5 yrs

      • Led cross-organisation innovation crews to deliver AI and Mixed reality solutions for strategic enterprise accounts. • Facilitated on-site workshop engagements leading to contract sign-offs and defined program vision from prototype to scale. • Simplified complex problems by working with cross-divisional product groups to develop clear architecture solutions.

  • Bentley Systems (4 yrs)
    • Senior Product Manager - iTwin Platform - Digital Twins
      Apr 2019 - Mar 2021 · 2 yrs

      • Developed product vision, strategy, and roadmap for mobile iOS and Microsoft XR products. • Managed a team to improve workplace communication and employee success. • Conducted user testing and validation for app releases on Apple and Microsoft App stores.

    • Senior Solution Engineer - SYNCHRO Construction
      Apr 2017 - Apr 2019 · 2 yrs 1 mo

      • Analyzed, designed, and deployed digital construction solutions for tier-1 companies in EU and US. • Provided deployment roadmaps, strategic direction, and training for new software solutions and APIs. • Collaborated with end users to develop PoC’s leading to successful enterprise rollouts.

  • Senior Solution Engineer at SYNCHRO Construction
    2017 - Jun 2018 · 1 yr 6 mos

    • Analyzed, designed, and deployed digital construction solutions for tier-1 companies in EU and US. • Provided strategic direction, training, and deployment roadmaps for new software solutions and APIs. • Collaborated with end users to develop PoC’s, leading to successful enterprise rollouts.

  • Architect at Ricardo Bofill Taller de Arquitectura (RBTA)
    2015 - 2017 · 2 yrs

    • Managed a team at Ricardo Bofill Taller de Arquitectura to deliver projects internationally, fostering collaboration and providing constructive feedback. • Developed data strategy, trained team members, and prioritized client needs to ensure successful project delivery.

  • Architect at HOK
    2014 - 2015 · 1 yr