Lake Leelanau, Michigan, United States
Experienced global marketing executive with a passion for effective, creative communication and promotions and events. Specialized in global B-to-B, B-to-C campaigns for complex marketplaces with original equipment, distributor and consumer influence. Interested in working with internal teams to develop relevant value propositions, brands and messaging that resonates with the soul of the user and intersects with them in traditional and digital venues. Interested in creating marketing events and promotions that make a difference and, ultimately deliver profitable revenue and ROI. Specialties: Manage global marketing functions including brand positioning, promotions, incentives, creation and management of events and customer intersections in both traditional and virtual venues. Develop strong global team across internal and external resources including agency management, internal creative team management and global, cross-functional team facilitation.
Led global brand building initiatives, including strategy for original equipment and aftermarket, executing logo change for company.. Aligned global digital marketing initiatives, including launching website on new platform to be locally responsive while globally consistent. Managed global events: presence at international auto shows, trade shows, dealer sales meetings, investor meetings, leadership forums and industry event sponsorships. Launched corporate repositioning during Delphi's Chapter 11 process, introducing a new tagline "Innovation for the Real World." Efforts resulted in an increase in Delphi's familiarity rating and an 8-point gain in favorability despite being in Chapter 11 and no increase in budget. Created an award-winning, transforming virtual car to see technologies inside various vehicles. Developed 5 LACP award-winning annual reports.
Corporate brand management for Delphi masterbrand and all subbrands; develop and execute global advertising strategy; event strategy and sponsorship management, oversee the WHQ Customer Center; responsible for the marketing communications including literature, video and e-media. Previous positions included: Market research, competitive analysis, product planning and sales. Developed logo, positioning and marketing campaign for new auxilliary audio brand, Monsoon, adding $500 million in new revenue in first year.