Delhi, India
I am an experienced product marketing professional with over 13 years of experience. My expertise lies in strategizing, implementing, and analyzing marketing strategies for companies offering various products and services such as after-sales service management, subscription management, property management, Salesforce services, products built on the Salesforce platform, and social media management products. Specialties: 1. Product Marketing 2. Inbound and Outbound Marketing 3. Competitor Analysis 4. Content Strategy and Content Marketing 5. Email Marketing 6. Product and Feature Launch 7. Go-to-Market Strategy 8. Demand Generation and Lead Generation 9. Digital Marketing 10. Social Media Marketing 11. On-page and Off-page SEO 10. Team-building and Development If you think I can help you with Marketing, then call me at _9306530873 or email at [email protected]
Jifflenow is the only company that makes meeting and appointment scheduling a breeze for meeting managers with its eEvent software purpose-built for B2B meetings scheduling at Events. It is trusted by many Fortune 2000 companies to accelerate pipeline revenue from meetings at events and prove ROI from Events to the management team.
SocialPilot helps small and medium digital marketing agencies to streamline their social media marketing processes like content calendar, scheduling, publishing, analytics, team, and client management. At SocialPilot, I am responsible for: 1. Team Management - Define monthly OKRs, and help the team to achieve the defined objectives 2. Content Strategy - Identify the content gaps based on keywords and user-persona. Create an outline that covers both primary and secondary keywords. Get the content written by in-house and guest bloggers. 3. Content Editing - Ensure the content that gets published is proofread for language, grammar, readability, and statistics 3. Feature Launch - Plan and execute the new feature launches to improve customer acquisition and customer retention 4. Email Marketing - Write effective emails to improve customer onboarding, nurture, and retention rate 5. Team Expansion - Hire content writers, marketers, and graphic designers 6. Inter-team collaboration - Helped support team with customer queries, RFQ submissions, partnership calls, and help documents
Responsible for conceptualisation, and execution of the marketing strategies for Salesforce practice, products built on top of Salesforce, and Online Community Management practice. Primarily focused on developing the positioning statement and messaging, boost awareness, drive significant pipeline to achieve the KPIs. Here is what I did at Grazitti: Demand generation by strategising the right content, outline creation, collaboration with the content writer, and designers to spread the awareness about the solutions developed by the in-house salesforce developers. Further, promoting the content through outbound email campaigns, on social media and guest postings. Product launch of Salesforce-Jira connector and branded it as Singergify. It involves conducting customer research, collaborating with the product team, content plan, design guidelines, and marketing to generated leads. As a result, we were able to generate 120 leads in the first year. Also, I created a business plan to launch the product on Appexchange. Sales collaterals management to ensure that the sales team and the channel partner manager has access to the updated datasheets, solution documents, case studies, and presentations. Events marketing to promote Grazitti at events like Dreamforce, Salesforce World Tour, Sydney, Lithium CX Live, etc. Executed the multiple email campaigns to set up meetings, managing the merchandising and event materials, social media promotions, and content to spread awareness. Email marketing by developing customer persona and collaborating with the list building team to get the right emails that need to be targeted. Further, segmented the list and then wrote personalised emails to create demand and generated leads for the services and products. A few other activities are like team mentorship, company’s blog relaunch, the launch of 3 products build on top of Salesforce, and content writing. Tools I have used are DiscoverOrg, Google Analytics, Basecamp, and Ahrefs.
Worked both as an Individual contributor and team manager. Individually managed the demand and lead generation for Salesforce services (generated 240 leads) and products built on top of salesforce. Managed 5 product marketers to drive demand for services like Online communities, Marketo, Alteryx, Magento, and Market Research, resulting in 30% increase in demand and 50% increase in lead conversion rate. Defined the detailed customer persona for all the services. Successfully launched the product Sinergify – a Salesforce and Jira connector. Owned customer persona creation, pricing, website layout and content, GTM plan, business plan, to a list of Salesforce Appexchange, sales collaterals, content strategy, and monthly stakeholder reporting. Generated 120 leads in 12 months with a closure rate of 60%. Manage content strategy for the service and products such as blogs, case studies, datasheets, webinars, videos, and sales decks. Planning and execution for event marketing to promote Grazitti at events like Dreamforce, Salesforce World Tours, Lithium CX live, etc. Used tools like DiscoverOrg, Wordpress, Ahrefs, Google Analytics, Basecamp and Trello.
Directly reported to the CMO and was tasked with driving demand for SURE - Subscription Management Software by Magnaquest. I also worked on the Business Plan to explore SURE's business potential for OTT, Utilities, IoT and SaaS industry. Performed market research, built strategic partnerships with various IoT vendors, created a feature document for the MVP for the new business lines and presented it to the key stakeholders. Planned and executed email marketing campaigns to drive demand and leads for the product. Managed the overall content plan that includes planning, writing, publishing, and optimization. Managed website content and ensure that it remains updated both from technical and SEO aspects. Achievement - Awarded as a fast-tracker after 6 months of the joining date.
Directly reported to the CMO and was tasked with driving demand for SURE - Subscription Management Software by Magnaquest. Created a Business plan to explore SURE's business potential for OTT, Utilities, IoT and SaaS industry. Performed market research, built strategic partnerships with various IoT vendors, created a feature document for the MVP for the new business lines and presented it to the key stakeholders. Planned and executed email marketing campaigns to drive demand and leads for the product. Managed the overall content plan that includes planning, writing, publishing, and optimisation. Managed website content and ensured that it remains updated both from technical and SEO aspects. Performed win-loss analysis and presented it to key stakeholders. Used tools like SugarCRM, Clearbit Connect, and LinkedIn Sales Navigator.