South Delhi, Delhi, India
Digital - Sales and Marketing aficionado , An MBA (Strategic Marketing and Communication) Graduate from MICA Ahmedabad, I am a go getter, passionate and an easy going personality who understands Team dynamics and Possess High Motivational Levels. I am currently working as a Asia Pacific Account Director for LinkedIn and primarily deals in building rapport with our clients who have made investment in LinkedIn Sales Navigator. I help them embrace the journey of Modern Selling and make sure that they receive value from their expenditure. So I retain my clients and help them grow by providing excitement, engagement and education around the platform. I have been part of LinkedIn Advertising team as well, prior to LinkedIn I was working as Digital Marketing Specialist for CricHQ which is the world's leading Digital Platform for Cricket, backed up by high profile cricketers like - Stephen Fleming & Brendon McCullum. I had also worked as a Marketing Communication Intern for Schneider Electric India , where I conducted various Digital Campaigns in order to engage and motivate employees who are contributing for achieving the India Transformation Plan 2020. In the past, I have undertaken independent projects and Internships across Telecom, Energy, Sports, E-commerce, Tech and Education sectors. Previously I had also worked as a Senior Software Developer in Aricent and was proficient in generation of leads for Web Development and well versed with call flow concept of GSM & CDMA technologies in 2G/3G Network.
Responsible for collaborating with clients across APAC regions (Australia, NZ, Singapore, India, Malaysia etc) for creating high impact proposals to optimize revenue and client satisfaction by providing proactive recommendations to leverage the use of LinkedIn Flagship product known as “Sales Navigator”. Support a team of account executives in understanding their client’s focus and translating that in the right customer experience throughout the social selling journey. Identify customer requirements, uncover roadblocks, and demonstrate strong account management capabilities to drive customer health, hence conduct quarterly business review and ROI Discussion to show clients the value they are receiving. Provide insights to customers based on scalable insight tools and self-serve resources, give relevant product enhancements or updates to customers about self-paced trainings and success resources Communicate LinkedIn Marketing and Customer training events to customer and work closely with Contract Specialist team before upcoming renewals date for maintaining records in Salesforce and all account activity Communicate risk clearly and take the lead in developing resolution strategies, also Route leads regarding potential add-on or upsell opportunity Collaborate with various LinkedIn Divisions like Order Management, Billing, Support to facilitate introduction and assist the clients for any kind of technical troubleshooting and other support requests. Create process improvements with the objective of maximizing benefits to clients, cross-functional groups and other regions Work on CRM Tool i.e. Salesforce, Lead Gen Tool– Sales Navigator and well versed in data analysis software like Excel, SQL. Awarded with “Rookie of the Year 2016-17” award for making an impact outside my core functions by demonstrating leadership, providing leverage and producing results
• Responsible for ensuring that the online B2B marketing and online B2B advertising programs are well-planned and generate projected results, Develop marketing campaigns around keywords that will drive traffic to the CricHQ website. Track, report and analyze website analytics and Pay-Per-Click (PPC) initiatives and campaigns. • Implement Strategies pertaining to Account Management, Campaign Management, Business Strategy and CRM Support • Research and analyze competitor-advertising links, Execute tests, collect and analyze data, trends and insights to identify optimization opportunities, Develop strategy for search,social,mobile,display marketing campaigns in line with budget. Work with wider digital team to generate innovative campaigns, back linking Strategies, Keyword Analysis, and On & Off Page Optimization. • Build and manage a rich content/editorial calendar that attracts a qualified and targeted audience to the CricHQ digital platform and grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content. • Providing input to creative designs, collateral and various other client sales support tools, Create and analyze an online marketing analytics dashboard which will enable us to make data driven decisions for leads and marketing. • Plan & execute digital marketing efforts covering all technical aspects including Online Advertising (Google SEM, Adwords, Display), SEO, Email Marketing, execution of Social Media Ads etc. • Identify emerging technologies, trends and insights, and optimize spend and performance based on the insights.
Conducted a Digital Campaign “Everyday Heroes” to showcase employee stories of the great things that they are doing at work and thereby, contributing to achieving India Transformation Plan 2015 of Schneider Electric India. The Campaign became a hit among SE employees and not only the Indian Country Head but Global Management teams recognised and contributed in the Campaign. Other Key Responsibilities included handling Internal Branding, Digital Engagement, Leadership Communication, Channel Management & Digital Communication, thus motivating employees and cascading organisation strategy & vision so that everyone could contribute.
Got the requirements from global & local clients and promoted mobile and telecom software and hence was well versed with call flow, traffic cases, handover cases, concept in GSM CDMA technologies in 2G/3G network and have good knowledge of B2B Markets Previously Worked on Tekelec DSR (Diameter Signaling Router) and Tekelec STP projects (US client) for providing provisioning/routing and screening solutions to all major telecom operators, involved in web development, unit testing and gained complete understanding of all stages of software marketing life cycle. Responsibilities included requirement gathering, requirement analysis, making high level design collaterals, interacting with clients requiring subject matter expertise on telecom software, B2B marketing and lead generation
Received Excellent Intern Certificate for conducting a detailed research on Badarpur NTPC Thermal Power Plant during vocational Industrial Training.