Delhi, India
Navigating the advertising landscape with a strategic compass, my tenure at Snapchat has been marked by forging strong client relationships and delivering cutting-edge campaign solutions. Our team has effectively utilized Snapchat's dynamic platform to drive brand engagement across diverse sectors such as E-commerce, Gaming, and Fast-Moving Consumer Goods. Leadership in strategic account management and new product rollout has been the cornerstone of our approach, ensuring that our partners like HUL, WinZo Games, Amazon Mini TV, Hotstar etc achieve their ambitious marketing goals. At Aleph, collaboration and data-driven insights steered the direction of our campaigns, leading to actionable outcomes that resonate with our clients' aspirations. The dedication to service excellence and an unwavering commitment to align with our partners' objectives has been pivotal in the sustained growth and success we've cultivated. By prioritizing client satisfaction and leveraging Snapchat's unique advertising features, our team has consistently contributed to the tangible achievements of brands we champion.
Managing a portfolio of Indian clients (such as Hotstar, Amazon Mini TV, Rapido, WinZo Games, Ketch HUL brands like Ponds, Lakme etc) across varied industries ( including E-com, Gaming, Internet, Travel, Education, 3C, Auto, BFSI, FMCG, Real Estate, Healthcare) Client Partnership and Strategy ✓ As a team lead, I cultivate strong relationships with our key clients, understanding their business goals, and aligning Snapchat's advertising solutions to meet their objectives. ✓ Develop and execute comprehensive advertising strategies that leverage Snapchat's platform features and innovations. Campaign Management and Optimization ✓ Lead end-to-end campaign management, ensuring the successful execution of advertising initiatives. ✓ Analyse campaign performance data, identify trends, and optimize strategies to maximize client satisfaction and campaign effectiveness. Cross-Functional Collaboration ✓ Collaborate with internal teams, including sales, creative, and analytics, to coordinate efforts and deliver cohesive solutions to clients. ✓ Facilitate communication between different departments to streamline processes and enhance client outcomes. Market Insights and Trends ✓ Stay informed about market trends, industry insights, and competitor activities in the advertising and social media landscape. ✓ Provide clients with valuable market insights and recommendations to keep their campaigns at the forefront of industry developments. Client & Team Training and Support ✓ Educate clients on Snapchat's advertising tools, features, and best practices. ✓ Offer training sessions or workshops to enhance clients' understanding and proficiency in utilizing Snapchat's platform for optimal campaign performance. ✓ Resolve client issues in an efficient, tactful manner, support the implementation of solutions that prevent future problems
Client Consultation and Strategy ✓ Collaborate with clients to understand their advertising objectives, marketing goals, and target audiences. ✓ Provide strategic guidance on leveraging Twitter's advertising solutions to align with client business objectives. Campaign Planning and Execution ✓ Develop comprehensive and tailored advertising campaigns based on client needs and industry trends. ✓ Oversee the end-to-end campaign execution process, ensuring timely delivery and optimal performance. Data Analysis and Insights ✓ Analyse campaign performance data to derive actionable insights. ✓ Provide clients with regular performance reports and recommendations for optimization, emphasizing data-driven decision-making.
✓ Make media strategy and define the best targeting, creative and bidding options to deliver Brinkads objectives. ✓ Set up, analysis and optimization online marketing campaigns of multiple media buys on daily basis, in order to achieve bookings growth and ROI target. Key Roles Handled: ✓ Provide daily/weekly/quarterly reports; make sure right tracking and analysing performance. ✓ Set up Facebook campaigns for Lead generations and Mobile install. ✓ Adding new platform and strategies to increase sales and leads. ✓ Activate international network and publishers for web, WAP and mobile. ✓ API integrations with major agency and direct advertisers for lead supply. ✓ Creating new websites and landing pages for Insurance leads. ✓ Running International campaign through facebook and google directly for the company. ✓ Plan, develop, launch and optimize all paid digital to drive inbound lead.
✓ As a Manager Operation and Affiliate my prime role was to Monitor the Digital Marketing Campaigns like Social Media Campaign, Google Ad words Campaign, Email, SMS, Mobile India and International. ✓ Responsible for the overall digital strategy, media planning, media buying, trafficking, optimizing, and reporting Key Roles Handled: ✓ Plan and execute all digital marketing, including Operations, marketing database, email, social media and display advertising campaigns ✓ Set up social media accounts and manage daily activities. ✓ Understand sales and marketing goals and contribute ideas to pursue these goals through different channels. ✓ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) ✓ DFA and Media mind trafficking for all Campaigns. ✓ Coordinate with Business team and publisher to handle inventory issues ✓ Ensuring campaigns are timely delivered and optimized.
Knowledge in ad-servers such as DT, ZOHO, Tyroo Central(Mobile Campaigns), Siebel, Oracle and ARMS Been responsible for management of advertising campaigns for leading Advertisers, Publishers & Ad Network. Presently playing a role of Ad operation Analyst at Tyroo(A div of SVG Media Pvt Ltd) and effectively involving in daily campaign management operations for Operative. Segmenting and retargeting the campaigns for better results. Preparing Profitability Report, Campaign analysis report and Campaign sheets.
Working as in Operation Team for Human Resource Management