Singapore, Singapore
Ankesh Sagar is an award-winning, high-energy global GTM leader known for building modern, data-driven marketing engines that accelerate pipeline and revenue for fast-growing technology companies. He specializes in establishing high-impact marketing teams and architecting integrated, full-funnel GTM strategies that combine demand generation, ABM, developer ecosystem-led GTM, and customer advocacy—leveraging data, automation, and AI-driven insights to drive predictable revenue growth. He has consistently delivered triple-digit growth in pipeline and revenue across global and APJ markets and is a 3X CMO Asia award winner. Over 18+ years of experience, he has led marketing across high-growth unicorns such as Workato, Automation Anywhere, Insider, and AppDynamics, as well as global enterprises like Wipro, Infosys, and TCS. Ankesh brings a strong understanding of how AI is reshaping marketing—from intelligent audience segmentation and predictive pipeline modeling to personalization at scale and automation of GTM workflows. He has successfully leveraged AI-powered platforms and data ecosystems to improve conversion rates, optimize campaign performance, and enable more efficient RevOps. Currently, he heads the Marketing & SDR function for APJ at Workato, where he built the regional marketing engine from the ground up. Since 2021, he has established a high-performing team of 15, driving demand generation and brand awareness across diverse APJ. Prior to this, he led APJ marketing at Insider. At Automation Anywhere, he played a pivotal role in building the APAC marketing function from scratch, scaling the team from 0 to 10 and contributing to tripe digit revenue growth. He has built and scaled field, partner, and digital marketing functions, while helping define and evangelize the intelligent automation category in collaboration with global partners, developers & analysts. His recent awards in last 3 years- ● Sales Club 2025,2024,2023 - (Best Performer) - Awarded by Workato ● Asia’s Most Esteemed Marketing Leader 2023, 2024, 2025- Awarded by CMO Asia ● Top B2B Marketing Strategy Voice - Recognized by LinkedIn He has featured in multiple media publications. From 2010-16 he headed Global marketing for Wipro’s Open Source & Enterprise Integration Practice. He played a pivotal role to set up global Open Source practice and instrumental in many multi-million-dollar deals. The WEF has appreciated his research with Oxford University, with 100 CXOs. Won awards - Golden Bridge, Outstanding Contribution 2013-16, Marketing Person of 2013,Super Achiever Club 2014
Workato is the leading Enterprise Automation Platform. Recognized as a leader, Workato is the only enterprise platform that enables both business and IT to integrate their apps, automate business workflows, and drive real-time outcomes from business events, without compromising security and governance. Workato is trusted by over 7,000 of the world's top brands and fastest-growing innovators. - Set up world class Marketing & SDR function to address JAPAC Market - Develop marketing programs and processes, execute them with local marketing teams to attain regional growth targets, measured by MQLs, opportunity pipeline and revenue with a laser focus on data - Improve the visibility, credibility, and reputation of the Workato brand in the JAPAC region - Build strong relationships with cross-functional teams like Sales, Customer Success, Pre-Sales and the Global Marketing team, ensuring feedback loops are open to optimize programs based on regional differentiators, programs run smoothly and meet targets. - Create and run local demand generation (including inbound and outbound) programs that complement global programs and targets Highlights - - 100%+ YoY growth in Pipeline - Generated 25+mn pipeline through Marketing/SDR - Launch of Happy Hour Series, Executive Masterclass, Business Brews, F1 Hospitality Suites, Paint the city teal branding project, Out of Home Digital Giveaway/Campaign, Localised Japan Automate - Launch of Digital Automation Hub, New office branding in Singapore, Attended by key dignatories - 1000+ media coverage in leading publications across APJ and 20+ interviews - media coverages in CNBC- Straits Times, CNA, Business Times, Financial Express - #1 Share of Voice in APAC
Responsible for Demand Generation and Brand Awareness across APAC for Hyper Growth AI Enabled Growth Management Platform. Insider is a predictive marketing and real-time personalization technology platform that offers a comprehensive Growth Management Platform for marketers across acquisition channels, desktop and mobile websites, mobile applications, and email. As a market leader in both mature and developing markets, our mission is to support businesses to grow digitally around the globe; we are a trusted partner to strategize, advice, and execute on marketing strategies across all digital channels for companies like Singapore Airlines, Uniqlo, Telenor, Ebay, MasterCard, CNN, AVIS, Toyota, Domino's, and hundreds of others.
Responsible for APAC marketing engine and driving Pipeline Generation for Automation Anywhere, one of the world's fastest growing RPA + AI company which is redefining the future of work. 𝗚𝗧𝗠 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 • Develop GTM strategies/sales pitches/competitive intelligence and expanding the market presence across personas/verticals working with direct sales/Big 4/Advisory firms/IT service providers/VADs 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 – 𝗙𝗶𝗲𝗹𝗱/𝗣𝗮𝗿𝘁𝗻𝗲𝗿/𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Generate 3.5x pipeline, BANT leads and increase customer retention by upsell/cross sell through CXO round tables/tradeshows, multi-touch digital marketing programs, partner events, webinars • Work with Inside/Channel/Direct Sales teams to create and execute regional campaigns 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽/𝗠𝗲𝗱𝗶𝗮/𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 • Focus on building awareness through positioning in trade bodies/industry events/analyst events • Managing PR activities and deepen relationships with all media to ensure the effective positioning of the organization 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 - • Consistently achieved 130%+ of targets from last 14 quarters across all KPIs • Won Tech Target Outstanding Digital Marketing Campaign 2019 • Extraordinary performance - Promoted twice in two years – Sr Manager -> Director -> Sr Director • Contributed to 80% of pipeline in the regions with highest average deal size, highest lead to opportunity conversion of 50% globally • Media coverage - Established relationship and 60+ stories coverage in last 2017-20 months across print/online channels • First to Ideate and launch “Impact Series” Partner Marketing Program to support Advisories, SIs, VADs, Resellers • First to launch “Automation Index tool” - IDC, “State of Automation Report” - IQPC and “State of RPA in ANZ market”-Forrester • First to organize Regional Partner Summit/Bootcamp in the organization with 140+ partners
Responsible for Pipeline/Demand Generation and Brand Awareness in India, Middle East and ASEAN Region - 𝗚𝗧𝗠 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 - 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 – 𝗙𝗶𝗲𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽/𝗠𝗲𝗱𝗶𝗮 & 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
Have setup the marketing engine in India single-handedly focused on Pipeline/Demand Generation and Brand Awareness - 𝗚𝗧𝗠 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 - 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 – 𝗙𝗶𝗲𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 - 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽/𝗠𝗲𝗱𝗶𝗮 & 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
Responsible for setting up Marketing Engine in India for Demand creation, Brand awareness and Partner marketing. - 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 - 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 - 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 - 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽
Responsible to create Global Marketing Strategy,GTM Strategy,coordinate,execute large-scale marketing programs.He works with business heads,tech experts and partners to envision,develop,launch & sell technology-enabled business solutions. Responsibilities - Marketing Strategy & Planning • Develop high impact marketing campaigns & GTM Strategy to drive adoption through online,offline and partner co-marketing • Market Segmentation,Opportunity Analysis,Competitive Analysis • Drive account based marketing, customer adoption, loyalty, account growth and retention Positioning & Messaging • Value Proposition Development & Messaging • Create high-impact internal and customer-facing assets Lead Generation • Demand generation campaigns & finding,generating and qualifying new customers Partner Relationship • Develop and manage alliances with product vendors Analyst Relations • Drive analyst engagements through ongoing communications,briefings/inquiries,customer reference calls & analyst day Thought Leadership & Marketing Asset Building • Position Wipro as thought leader by pitching speaker opportunities, whitepapers,PoV, case studies,videos • Digital:Blogs,Social media,website Key highlights: • Industry wide research with 100 CXOs on Open source. Appreciated by “World Economic Forum” • Positioned Wipro as Leader in applications space against TCS, Cognizant & Infosys in Analyst’s perception • Started Wipro’s Relationship with Penn State University, USA & Cutter Consortium • Setup the European Chapter of “Integration Advisory Council – Customers” • Created “Thought Leadership Journal” which gained traction in customer space with 1000+ downloads