Anja Schue

About

Experienced B2B communications professional with track record in content marketing, strategic corporate communications, public relations, and corporate publishing. Mottos: > Only relevant and unique “Content is King” – freely adapted from Bill Gates (1996) > Nothing without strategy and planning > Get to work, stay at it and focus on the result > Be successful as a team > Customer satisfaction as a benchmark for quality > A good network is a strong asset for one’s job and everyday life > Personal relationships still make the difference in our digital economy

Experience

• Redaktion und Online-Marketing at Tourist Information Bad Schönborn
  Jun 2021 - Present · 5 yrs 2 mos

  https://www.bad-schoenborn.de/de/Tourismus

• Content Manager at Optica Abrechnungszentrum Dr. Güldener GmbH
  Nov 2017 - Mar 2019 · 1 yr 5 mos

  > Entwicklung und Umsetzung der Content-Strategie > Webseite Relaunch und SEO (www.optica.de) > Konzipieren und realisieren von Content-Marketing-Assets > Entwickeln und Steuern externer Content-Partnerschaften > Etablieren eines PR-Managementsystems > Interne Beratung für Content-Marketing und Kommunikationsprozesse

• Presse- und Öffentlichkeitsarbeit at Zentrum für Sonnenenergie- und Wasserstoffforschung Baden-Württemberg (ZSW)
  Jun 2017 - Oct 2017 · 5 mos

  > Entwicklung und Ausbau des PR-Managements > Generieren und Umsetzen von medienrelevanten Themen > Entwickeln und Umsetzen von Publikationen > Pflege von Internetpräsenzen und Außendarstellung > Konzeption und Steuerung interner Kommunikationsprozesse > Organisation von Veranstaltungen

• Leica Microsystems ()
  • Manager Scientific PR
    Jun 2012 - Feb 2017 · 4 yrs 9 mos

    > Managed Science Lab knowledge portal and developed it into a content marketing platform > Managed trade press work > Managed global social media channels > Developed and led marketing campaigns for high-end research microscopes > Projects in corporate and product communications

  • PR Editor Applications & Technology
    Jun 2006 - Jun 2012 · 6 yrs 1 mo

    > Set up and managed Science Lab knowledge portal > Set up global social media channels > Set up and managed the customer magazine reSOLUTION > Trade press work and implementation of PR management software > Projects in corporate, product and internal communications

• Communications consultant and editor at Freelance consultant and editor
  Jan 2001 - May 2006 · 5 yrs 5 mos

  Customer: Deutsche Bahn AG: > In-house communications on the introduction of the euro > In-house communications on the introduction of the new price system > Optimized communication processes for customer dialog > Project communications for SAP R/3 introduction Customer: Hamburg Mannheimer Versicherungs-AG: > Set up and coached a telemarketing team