Riyadh, Saudi Arabia
A driven marketer with an experience in Brand Marketing. Passionate about working with a team that believes in providing the customers products that reflect their needs and specifications.
- Brand Campaign (Flirt with your City) - Planned and implemented marketing mix activities according to approved brand strategy, including digital plan, media activities, and advertising activities - Worked closely with agencies in the development and launch of brand campaign design, copy, and layout and delivered under budget and on time - Times Sudoku Championship - Successfully led the property in 5 cities that involved media plan, coordination with creative and digital agencies & negotiation with vendors -#NoConditionsApply – Executed the much-awarded campaign (Cannes Lion 2018) and was responsible for the promotion of the campaign -Conducted a product analysis and suggested ideas for changes -Times Fresh Face - Executed the IP in 3 cities (Mumbai, Pune, Ahmedabad and Nagpur)
Project: Liquids Deep Dive -Evaluated Consumer Behaviour trends in the Hand wash Industry -Gathered Consumer Insights in the Handwash industry -Market Survey conducted on various brands of Hand wash -Analysed different Hand wash brand ads and data using Nielsen and IMRB -Recommendations made to the organisation that were considered for implementation
-Promoted healthcare portal – Alternacare on digital platforms using Search Engine Marketing -Successfully on-boarded over 250 individuals to the healthcare portal -Responsible for handling Digital Marketing from Marketing and Sale Profile