Belgrade Metropolitan Area
In a world where AI is commoditizing "good" content, I focus on the extraordinary. As the Director of Content Marketing at Deel, I lead the crew behind the keywords, campaigns, and actually helpful content powering our global marketing funnel. I sit at the intersection of SEO, data, and funnel optimization, turning complex HR and payroll narratives into scalable organic growth. I believe the best content teams shouldn't spend their time on repeatable work. They should spend it on high-impact strategy and creative storytelling. At Deel, we’re all about the "Engine" in Content Engine. By building automated workflows and lean systems, we’ve eliminated the noise, allowing us to ship 1.28 high-quality content pieces per business day across a global footprint. What I bring to the table: • Global scale: Owning full organic website growth and international strategy across 10 languages. It’s not just translation; it’s a localized narrative that wins markets. • Performance marketing mindset: Managing a $1M budget with a relentless focus on MQLs and pipeline contribution. • Future-proofing: From SEO to AEO (Answer Engine Optimization), I am building content systems that don't just rank on Google but win in the age of AI search. • Operational excellence: Scaling organic ownership and international strategy across 10 languages isn't a headcount problem, it's a systems problem. I build "Content-as-a-Product" systems. From automated brief-to-publish workflows to AI-integrated frameworks, I focus on minimizing manual touchpoints while maximizing brand integrity.
Leading a global content organization responsible for the organic engine of a multi-billion dollar brand. Reporting to the Head of Growth, I oversee the strategy that closes the gap between high-volume SEO and high-intent revenue. • Global organic ownership: Total P&L and performance ownership of the global organic website, scaling reach through a 10-language localization strategy. • Budget management: Managing a $1M annual content budget, optimizing spend across editorial, freelancers, and production agencies to maximize ROI. • AEO and AI integration: Pivoted the content framework to include Answer Engine Optimization (AEO), ensuring brand dominance in AI-driven search results and LLM citations. • Webinar and multi-channel strategy: Established a global webinar program that transformed static content into interactive, high-converting lead magnets for various company segment. • Content operations and automation: Architected custom workflows to automate repeatable tasks (distribution, tracking, and formatting), reducing time-to-publish and allowing the creative team to focus on strategic high-value projects.
Deel is the first payroll platform for remote teams that connects localized compliance and payments in one system of record and automates everything.
• Served as the brand’s early-stage voice and moderator, interviewing global HR leaders to establish Deel as a primary thought leader in the "Future of Work" category. • Led the initial audio content strategy, driving top-of-funnel brand awareness and building community trust during the company's critical hyper-growth phase.
Managing digital media campaigns and creating content across channels Curating website design and content to ensure better brand positioning Managing internal communication through emails, newsletters and internal platforms
Managing Facebook and Instagram page, crowdfunding content and marketing campaign strategy, media approaching, content creating, event coverage