Anirudh Vemprala

Product & Partnerships in AI | Former Amazon GM | Startup Founder | AI, Media, and SaaS Growth

Chicago, Illinois, United States

About

I build revenue by shipping products, platforms and partnerships. Iโ€™ve done this as a startup operator, VC-backed founder/CTO, and Amazon GM so Iโ€™m comfortable moving between zero-to-one and scale. Over the last few years I led a 60+ person global team - product, partner engineering, BD, and solutions - owning the plan for a billion-dollar ARR enterprise platform used by major media companies and brands. Earlier, I started an AI company, raised $7M, hired 20+ people, and led it through acquisition. ๐–๐ก๐š๐ญ ๐ˆ ๐๐จ ๐ฐ๐ž๐ฅ๐ฅ: * Taking fuzzy problem areas and turning them into clear strategies, product roadmaps and ecosystem plays driven by data & measurement * Structuring complex, multi-year strategic partnerships - aligning product, data governance, security, legal, and finance. * Running the operating cadence (OKRs, QBRs, PR/FAQ, exec comms) and rigor (planning, headcount, cross-functional alignment, agile processes) so teams actually hit plan. * Using GenAI pragmatically (copilots, workflow automation, data/ML assist) to speed up real work.

Experience

  • Head of Product Partnerships at TwelveLabs
    Apr 2026 - Present ยท 4 mos

    TwelveLabs builds frontier AI models that help machines understand video. Our models are used by media companies, movie studios, advertising agencies and global intelligence communities understand a world in motion. Our work is backed by leading VCs and strategics including NEA, NAVER, Index, Snowflake and Amazon.

  • Founder and Managing Director at T7 Ventures
    Jan 2025 - Mar 2026 ยท 1 yr 3 mos

    Consultancy supporting early-stage, AI startups in product development and go-to-market

  • General Manager (Partnerships & Product) at Amazon
    Aug 2017 - Dec 2024 ยท 7 yrs 5 mos

    Built ad technology and strategic partnerships with the worldโ€™s largest media companies in streaming (Disney, Roku, NBCU), โ€œwalled gardensโ€ (Uber, Pinterest) & open web (NYTimes, Condรฉ Nast). P&L owner for billion-dollar ARR portfolio; led 60+ across Product, Partner Eng, BD, and Solutions; customers across US/EU/JP; surfaces in streaming (CTV/OTT), walled gardens, and open web. Drove business unitโ€™s commercial strategy and product roadmap to achieve financial goals and balance strategic, legal and regulatory obligations. Conceived, launched and scaled multi-million dollar ad businesses on Prime Video Channels and Amazon Alexa; drove M&A diligence for select strategic opportunities Ran operating cadence - QBRs, PR/FAQ roadmap reviews, annual planning- to deliver on-time to multiple SVP goals Keywords: CTV/OTT, Retail Media, Product roadmap, Programmatic ads (DSP/SSP), Identity/Clean Rooms, Measurement, API Platform, AWS, Privacy (GDPR/CCPA), Enterprise Sales, Strategic Partnerships, Negotiation, P&L, New market

  • Founder (CPO, CTO) at Picwell
    2012 - Aug 2017 ยท 5 yrs 8 mos

    Picwell (acq. Jellyvision Inc.) is an artificial intelligence platform for health insurance. Our platform uses AI to deliver personalized recommendations on insurance plans. Led 20-person company from concept to maturity; formulated go-to-market, product strategy, organization KPIs, tech platform Designed AWS-based REST API platform powered by machine learning models and econometric techniques (utility theory) delivering 1M+ AI-driven recommendations annually Grew enterprise segment ARR from zero to $2M+ in three years through consultative technical sales and public sector RFPs Keywords: ML/AI, AWS, Python, SQL, healthcare data, claims, eligibility, SOC2, HIPAA, Enterprise sales.

  • Vice President, Product and Analytics at Gamut. Smart Media from Cox.
    Jul 2007 - Jun 2012 ยท 5 yrs

    Early employee at Adify, a venture-backed ad monetization technology for online publishers acquired by Cox Enterprises for $300 million Served on the company's Senior Leadership Team, guiding several strategic initiatives to expand our media product lines and offerings to advertisers. Led partnerships with third-party advertising data providers to build out CDS' proprietary behavioral targeting platform. Built pre-sales technical consulting team in support of software sales team with custom SQL analytics and API endpoints Led design and creation of Adify Market Map, a market research tool used to identify websites for advertising opportunities