Hong Kong, Hong Kong SAR
A dynamic, results-oriented business leader with extensive Management experience within the fashion- and luxury sector. A highly motivated professional with a proven track record in developing and managing high-performing teams. Skilled in handling complex business strategies while ensuring maximum profitability and sales growth across multiple distribution channels. Possesses strong commercial awareness and exceptional interpersonal skills and can build and maintain lasting customer relationships at all levels From SCMP: 'Women of our Time' (https://womenofourtime2022.scmp.com/agenda/speakers/1547594?widget=true) A dedicated and passionate business engineer with a wide range of experience and knowledge from the manufacturing, wholesale- and retail industries. Previously Senior Director, Head of GTM at Fossil Group Asia Pacific, and current Chairman of the Danish Chamber of Commerce and on the Board of Directors at EuroCham HK. Her career started in a small office in Copenhagen, Denmark, in May 2003, where she was hired as Key Account Manager at Skagen Designs Ltd.(www.skagen.com). She was hired to oversee the business development of the Danish brand in Europe and Asia. After being on board for only two years, she was promoted to Export Manager for Europe and Asia. With the Asian markets growing rapidly, moving closer to the business was essential. In 2007 she moved to Hong Kong, where she set up the Asia Pacific commercial office, focusing on supporting the regional partners and gearing for further growth. In January 2012, the Skagen brand was acquired by Fossil Group, and Fossil Asia Pacific retained Anita to continue the development of the Danish brand. Within Fossil Group, Anita has since been in multiple roles: Brand Director, Senior Director - Head of Wholesale, and currently Head of GTM. On her CV, she has climbed the three highest mountains of their respective continents: Kilimanjaro - Africa, Mount Elbrus – Europe, and Aconcagua – South America, and is a proud semi-retired rugby player (after sustaining three knee injuries followed by 3 ACL reconstructive surgeries). "A force to be reckoned with."
CÓCOES delivers nutritious and healthy condiments and beverages to consumers worldwide. The brand is owned and produced by Lionheart Farms Philippines and represents a pinnacle product within sustainable and regenerative farming and local community care.
Responsible for the management and development of Skagen and Fossil brands in Asia Pacific.
Responsible for brand management of the Skagen brand and directly supporting our Wholesale teams in the region with guidance, processes and tools to enhance and expand the business.
- Responsible for all commercial activities in Asia Pacific. - Heading a commercial team of 30 staff
Responsible of: - Developing sales in Asia Pacific - Developing marketing activities in the region. - Establishing new business in Asia Pacific with focus on China.
Developing distribution footprint.
Handling and supervising account activities.