Belgium
š International Business Master's Grad | Product Lead @ Kingfisher Group Dynamic professional with a Master's degree in International Business, Enriched by an international professional background across MEA, Asia and Europe started at the age of 18. Currently serving as a Product Lead for one of the main home improvement retailers in Europe., I have consistently demonstrated a proactive and results-oriented approach to business development. Kicked off my international journey in Oman where Iāve worked as a Business Developer in the F&B industry. I led initiatives to elevate the brand image of a fast food gourmet. Through strategic marketing and customer engagement, my aim was to introduce and convey the spirit of the brand but also identify new revenue streams by developing a catering service for events. For Filitech company, I played a pivotal role in driving sales growth and expanding market presence in Europe. Successfully implementing a distribution network in Spain from scratch. Representing the company at various exhibitions across Europe, fostering relationships, securing multiple deals and enhancing brand visibility. In my role at DuPrex Singapore, I enhanced the supply chain by initiating export processes while reducing the shipping costs. I joined Kingfisher as a Group Buyer Junior at the age of 23, responsible for a $35m purchasing scope of heating, cooling and air treatment appliances. Successfully implementing sourcing strategies, negotiations and design-to-cost in order to drive cost price reduction and savings. Today acting as a Product Lead for Kingfisher Group who thrives on creating value for customers and stakeholders I collaborate seamlessly with diverse teams to imagine, source and make sure to deliver quality cost-effective seasonal heating appliances. The sales portfolio accounts for $50m sales. I have a strong background in market research, project management, negotiation, sourcing, and collaboration, and I leverage my skills and knowledge to develop and implement product strategies that meet local needs, regulations, and targets across multiple markets. š Some of my achievements include implementing innovative products leading to sales increase and OEB share growth, launching, analyzing and awarding international tenders resulting to cost price reductions..
Product Manager - Mobile Heating Appliances & Electric Fires (Kingfisher Own Brands) Managing $50m sales portfolio across key European Markets: France, UK & Ireland, Poland, Iberia, Romania. Expanding to Turkey and Saudi Arabia - Orchestrating the product development process to secure an on time, in full and within budget delivery as per planned launch dates - Conducting market analysis and benchmarking to understand needs and pain points - Developing the product roadmap setting clear objectives - Collaborating seamlessly with cross functional teams (buyers, local buying offices, local market managers, communication, supply chain, quality, packaging, translationā¦) - Fostering synergy with design, engineers and quality teams to imagine, develop and launch unique own branded products - Sourcing vendors to deliver optimal value for money products - Monitoring performance metrics - Responsible for the sales and margin performance of the category - Ensuring that deadlines are respected by Kingfisher matrix teams, suppliers and all stakeholders involved in the process - Creating writing content to educate users / sales team on technical products and technologies
Managing purchasing / sourcing of Kingfisher Own Branded air treatment and heating & cooling appliances across the european and turkish group banners : Castorama, Brico DepƓt, Screwfix, B&Q, KoƧtas - Oversaw a purchasing scope of $35 millions COGS, implementing strategic initiatives for cost effective procurement - Successfully launched international tenders resulting in improved vendor base and cost savings - Led OEB product development collaborating closely with international buying offices to engage new vendors and factories - Worked collaboratively with vendors to produce the best value for money products under Kingfisher own brands - Defined and implemented effective sourcing strategy, optimizing negotiations for favorable terms and conditions - Applied "design to cost" principles, analyzing cost break down and commodity trend to identify cost price reduction opportunities
- Enhanced supply chain by initiating export processes - Reducing shipping costs
Specialized in industrial sewing machines - Drove sales growth and expanded market presence in Europe - Successfully implemented a distribution network in Spain from scratch - Representing the company during several international events/exhibitions
- Led customs and regulations analysis in several african markets to assess a potential expansion
F&B - Fast food gourmet - Introduced and conveyed the image of the brand - Promote catering service to corporate clients - Defining a marketing strategy to increase brand awareness - Social media management