West Bengal, India
As a Performance Marketing Executive at Mensa Brands, I focus on scaling brands in the US market through data-driven paid media strategies. My expertise lies in running high-impact amazon ads, optimizing for conversions, and driving efficient growth. Before Mensa, my journey with Kraftshala equipped me with hands-on experience in performance marketing, where I worked on live projects across e-commerce and lead generation. From category targeting on Amazon to crafting high-performing Google Ads campaigns, I honed my skills in audience segmentation, bid strategies, and campaign optimization. I thrive on analyzing data, testing new approaches, and staying ahead of trends to maximize performance. Let’s connect and explore growth strategies together!
Account Manager Implementing market strategies to establish a strong brand presence on online Marketplaces of Amazon USA through product listing optimization and advertising Strategies to drive sales and increase market share. Developing budgets, forecasting sales figures, and analyzing key performance indicators to create an effective plan and monitor business growth. Managing and optimizing inventory levels, conducting sales analysis, and implementing exit strategies for non-moving items, contributing to a well-organized and efficient Stock on Hand Develop short-term and long-term plans for growth and report to the management regularly on the state of the top-line and bottom-line metrics & risk factors.