Anisa Novia Fridayanti

Head of Marketing | Driving Growth with Creative Strategies & Digital Innovation | Expert in Digital Marketing & Brand Development | Founder @Social Sparks Agency 👩‍💻

Türkiye

About

Hello there! I'm Anisa Novia Fridayanti, a passionate Digital Marketer with a knack for creating engaging content that not only builds brand awareness but also fosters genuine connections. Having navigated the dynamic landscape of social media for numerous brands, I understand the power of the right message at the right time - a tool I wield with precision and creativity. My professional journey has been fueled by my love for digital communication and the art of storytelling. Whether it's developing comprehensive social media strategies, driving customer engagement, or managing influencer collaborations, I bring in-depth understanding, strategic planning, and creativity to every project I take on. Skilled in various social media platforms and analytics tools, I know how to leverage data to make informed decisions, optimize social media campaigns, and boost ROI. I believe that the magic of social media lies in its ability to blur the line between business and community. My mission is to help brands translate their business goals into social narratives that resonate with their audience, building not just followers, but loyal communities. Open to new challenges and collaborations, let's connect and create something impactful. Welcome to my professional world!

Experience

  • Digital Marketing Coordinator at Web Services Pros
    Dec 2023 - Present · 2 yrs 7 mos

    As a Digital Marketing Coordinator, I specialize in developing and executing comprehensive digital marketing strategies to drive company goals. My expertise spans across: Strategy Development: Crafting digital marketing plans focused on SEO, SEM, social media, and online advertising. Content Management: Collaborating on content creation for blogs, social media, and email campaigns to engage audiences. Social Media & SEO: Enhancing online presence through targeted social media management and SEO tactics. Email Marketing & Digital Ads: Executing email marketing and digital advertising campaigns to maximize reach and engagement. Analytics: Utilizing analytics to monitor campaign performance and inform strategy adjustments for optimized outcomes.

  • Head of Marketing at Ai Web Solutions
    Sep 2023 - Present · 2 yrs 10 mos

  • Social Media Manager at Smilehood
    Jun 2023 - Present · 3 yrs 1 mo

  • Founder at Social Sparks - Digital Marketing Agency
    Apr 2023 - Present · 3 yrs 3 mos

    Passionate about driving digital transformation and fostering impactful online presence, I am the founder of Social Sparks Agency. Our mission is to ignite brands' digital footprints through innovative social media strategies, influencer partnerships, and engaging content. With a solid background in data analysis and a keen eye for emerging trends, I lead a team dedicated to helping businesses thrive in the ever-evolving digital landscape. At Social Sparks, we specialize in creating tailored marketing campaigns that resonate with audiences, enhance brand visibility, and drive measurable results. Our expertise spans across various platforms including TikTok, Instagram, and beyond, where we collaborate with influencers and independent agent-resellers to amplify brand messages. We are committed to delivering excellence and fostering growth for our clients through strategic planning, creative execution, and data-driven insights.

  • KitUP (Greater London, England, United Kingdom · Remote)
    • Social Media Manager
      Dec 2022 - Present · 3 yrs 7 mos

      • Using social media marketing tools to create and maintain the company’s brand • Working with marketing professionals to develop social media marketing campaigns • Interacting with customers and other stakeholders via the company’s social media accounts • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs

    • Customer Service Specialist
      Feb 2023 - Aug 2024 · 1 yr 7 mos

      Interacts with customers via email, online chat, or in person to provide support and information on an assigned product or service. Ensures that appropriate actions are taken to resolve customers problems and concerns. Maintains customer accounts and records of customer interactions with details of inquiries, complaints, or comments. Uses knowledge of a specific product, service, or other assigned area of expertise to answer inquiries or to forward to the appropriate staff. Performs other related duties as assigned.