Lahore District, Punjab, Pakistan
I am a Digital Marketing & Operations Professional with hands-on experience in both creative marketing strategy and technical operations/research, enabling brands and teams to execute campaigns efficiently while driving business growth. Over the past year, I’ve developed a unique skill set bridging marketing, operations, and technical research, including: Marketing & Brand Strategy Managed 5+ client brands simultaneously, overseeing social media strategy, campaign calendars, and production timelines Created and executed content strategies across Meta platforms, carousels, ad concepts, captions, and videos aligned with brand goals Coordinated cross-functional teams (design, video, production) to deliver campaigns under tight deadlines Maintained brand voice and aesthetics across social platforms, content, and client communications Supported influencer outreach, UGC campaigns, and brand collaborations to boost visibility and engagement Operations & Technical Research Managed recruitment and candidate tracking databases for a tech recruitment company Conducted extensive market, vendor, and business research across Canada and Ontario, including sponsorships, PR agencies, and coworking spaces Performed technical research and evaluation of SaaS platforms, hosting solutions, and project management tools Executed LinkedIn-based professional research, lead generation, and structured data analysis Independently troubleshot technical software issues, implemented solutions, and created instructional materials for clients I thrive at the intersection of strategy, execution, and research, ensuring that both creative and operational goals are met with precision and efficiency. I enjoy solving complex problems, managing multiple priorities, and delivering results across diverse industries. Tools & Skills: Meta Business Suite | Canva | Photoshop (basic) | Google Sheets | Data Management | Technical Research | Social Media Strategy | Campaign Planning | Brand Communication | Lead Generation | Operations Management | Team Coordination
Managing the overall digital presence and brand communication for FUTÉ across Instagram, TikTok, Facebook, and YouTube. Responsible for social media strategy, content planning, campaign execution, and maintaining a consistent brand identity across all digital platforms. Leading content direction through campaign ideation, storytelling concepts, visual references, trend research, and platform-specific strategies aligned with the brand’s positioning and audience engagement goals. Handling PR coordination and influencer collaborations, including creator outreach, communication, campaign planning, and partnership execution. Working closely with creative teams on content development, campaign launches, promotional activities, and audience-focused marketing initiatives. Managing content calendars, scheduling, community engagement, and overall social media operations while contributing to the growth and visibility of the brand in the skincare and beauty industry. Continuously researching digital trends, social media behavior, and emerging content styles to bring innovative and relevant ideas to the brand’s online presence.
• Managed recruitment operations by maintaining candidate tracking systems, processing resumes, and organizing structured recruitment databases • Conducted extensive business and market research across Canada and Ontario to identify vendors, agencies, sponsors, coworking spaces, and strategic partners • Performed technical research and evaluation of SaaS tools, hosting providers, testing platforms, and project management software to support operational needs • Generated and maintained structured business intelligence datasets using Google Sheets, ensuring data accuracy and usability • Conducted LinkedIn-based research to identify targeted professionals, companies, and business opportunities across multiple regions • Supported business development by identifying and researching potential partners, sponsors, and service providers • Troubleshot software and technical issues independently, including manual installation, configuration, and solution implementation • Created technical guidance and instructional materials to support internal and client-side implementation • Executed multi-functional operational tasks across recruitment, research, technical support, and database management
Managed 5+ client brands simultaneously, overseeing campaign calendars, social media strategy, and production timelines. Acted as the primary point of contact for clients, handling communication, expectations, and reporting. Coordinated cross-functional teams (design, video, production) to deliver campaigns under tight deadlines. Created and executed marketing content strategies (social media posts, carousels, ad concepts, captions) across multiple industries. Guided new team members and managers, ensuring consistency in brand communication and client satisfaction.
Marketing Intern During my time as a Marketing Intern, I had the opportunity to work hands-on in a dynamic, fast-paced agency environment, managing multiple client accounts across diverse industries. I was responsible for driving the end-to-end execution of digital marketing strategies—from planning monthly calendars to creating engaging content that aligned with brand aesthetics. I collaborated closely with cross-functional teams, ensuring consistency across campaigns and smooth coordination of deliverables, while also honing my client communication and creative problem-solving skills. 🔹Developed and executed content strategies across Meta platforms, aligning with brand goals and audience insights. 🔹Managed content calendars and coordinated timelines to ensure consistent and timely delivery. 🔹Created static and video content using Canva, aligning with brand aesthetics and marketing goals. 🔹Used Meta Business Suite to schedule posts and monitor performance metrics for multiple accounts. 🔹Maintained brand tone and voice across all creative assets and social platforms. 🔹Assisted in client proposal creation and campaign planning, supporting long-term marketing objectives. 🔹Coordinated team tasks and shoot schedules to ensure smooth campaign execution. 🔹Conducted trend research and created mood boards to guide content direction. 🔹Supported influencer outreach, UGC campaigns, and brand collaborations to boost visibility. 🔹Handled client feedback and ensured updates were incorporated seamlessly across deliverables. Tools & Skills: Meta Business Suite | Canva, Photoshop (basic) | Shopify (basic) | Content Creation | Social Media Strategy | Brand Communication | Team Coordination | Campaign Planning | Client Relations.
Global Resource Hunting • Advertising and posting the job to multiple channels • Coordinating schedules and arranging technical interviews • Conducting screening of international recruitment through emails, calls, zoom meetings • coordination with the project team on daily basis to meet the need of technical staff requirements. • Maintaining company database in reference to the international resources
Recruitment & Onboarding: Manage full-cycle recruitment, including job postings, screening, interviewing, and onboarding new hires. Employee Relations: Address employee inquiries, resolve conflicts, and maintain a positive work environment. Administrative Support: Provide executive support through scheduling, correspondence, and organizing meetings. Streamlined administrative processes to improve operational efficiency. Records Management: Maintain employee records and confidential HR documentation, ensuring data accuracy and integrity