Istanbul, Türkiye
• Led commercial structuring and growth strategy initiatives for a manufacturing business serving 900–1000 active dealers annually across regional markets. • Led dealer regional performance initiatives, defining pricing adjustments, campaign structures, and portfolio positioning to strengthen market competitiveness and margin stability. • Drove new product group expansion initiatives, leading market assessment, supplier evaluation, and commercial launch execution. • Initiated export market preparation efforts, including target market research, competitive benchmarking, and international customer outreach strategy development. • Aligned sales planning with production capacity to ensure timely delivery performance and optimized inventory levels amid fluctuating demand. • Drove digital visibility initiatives, strengthening website positioning and export-focused commercial communication to support international growth objectives.
• Managed five strategic retail accounts with an annual portfolio value of €55–60M, owning end-to-end customer lifecycle management and integrated commercial planning across product groups to ensure sustainable portfolio performance. • Acted as the commercial integrator across finance, supply chain, logistics, R&D, production planning, product management, and risk teams, resolving operational and commercial bottlenecks to ensure seamless customer execution. • Increased OTIF performance from 60–65% to over 90% by aligning demand forecasting with supply planning and strengthening cross-functional coordination across logistics and production teams. • Reduced aging inventory by 20% through structured recovery actions, demand adjustments, and proactive commercial planning initiatives. • Supported global account acquisition efforts by contributing to commercial proposals, pricing evaluations, and cross-functional feasibility planning for prospective customers. • Strengthened pricing governance and margin management by conducting financial impact analyses and evaluating commercial scenarios across key accounts. • Leveraged enterprise systems (SAP ERP/BPC/SCM) and advanced analytics tools (Qlik Sense) to support supply chain planning, financial modeling, and structured commercial decision-making
• Managed end-to-end planning and order coordination for multinational CMO partners including Pfizer, GSK, and AstraZeneca, ensuring alignment between customer demand and production capacity. • Oversaw the full order-to-delivery cycle, maintaining operational continuity and service reliability across international pharmaceutical accounts. • Developed annual budget frameworks and structured monthly/weekly shipment plans, aligning internal production schedules with external customer commitments. • Acted as the primary operational interface for global CMO clients, proactively resolving delivery, planning, and supply-related issues to maintain service levels.
• Managed country-level sales and stock mix planning across international markets, aligning seasonal demand forecasts with regional customer behavior and category performance targets. • Developed and revised sales budgets based on in-season performance, macroeconomic shifts, and market conditions to protect turnover and stock efficiency. • Led in-season commercial decisions including discount, transfer, and return actions to optimize inventory performance and margin outcomes. • Structured assortment strategies based on climate dynamics, special periods, and evolving consumer behavior to enhance store occupancy and sell-through performance.
• Supported new business opportunity assessments through market analysis, competitive benchmarking, and strategic reporting for innovation projects. • Conducted industry and trend analysis to inform early-stage project evaluations and strategic direction discussions.