Gurgaon, Haryana, India
A technology analyst with 28+ years of experience in driving conferences, webinars, awards, market research, IT media portals, and content marketing campaigns for leading technology companies. A seasoned technology analyst, speaker, moderator, writer, editor, and journalist who is adept at communicating the value of digital technologies to IT leaders of enterprises, SMBs, and consumers. An events editor who has conceptualized and implemented multiple types of conferences as per client needs, conducted many path-breaking market research studies and written highly influential tech blogs, in-depth feature stories, and case studies. A team player with ample experience in driving custom conferences, editorial operations of tech websites, magazines, and market research teams for clients. New Media | Content Marketing | Content Development | Web Content | Digital Media | Content Strategy | Team Management | Operations Management | GTM Programs Management | Events Conceptualization and Management | Webinars | Business-Tech Writing | Speaking | Moderation | Market Research | Primary and Secondary Research | AI Research | Publishing | CIO Round-tables | Social Media Marketing
* Manage all CIO and SMB engagement programs for the group * Lead all content marketing, social media, and lead-gen campaigns for clients * Head the group’s market research and editorial operations * Conceptualize and drive the agenda for all CIO and SMB related events, speakers and panelists acquisition, and market research assignments as per the brief given by clients * Keynote speaker and panel discussion moderator for enterprise IT events and webinars * Drive in-depth market research on Artificial Intelligence, Enterprise Digital Readiness, and IoT adoption in India, etc. based on CxO surveys * Drive CMR portal’s Enterprise Connect section to establish a rapport with the country’s leading large enterprise CIOs/CTOs * Write influential blogs on emerging tech to enhance the group’s visibility * Write in-depth CIO case studies for clients * Contribute content for CyberMedia publications like PCQuest and Dataquest
* Led content strategy for all CyberMedia magazines, viz. PCQuest, Dataquest, and Voice and Data * Established "India's Top Tech-Led Startups", a property to recognize India’s burgeoning tech-led startup eco-system
• Led content strategy and editorial operations of PCQuest and CIOL • Built and managed several CIO connect programs like events, awards, content and social media activities. • Led the country’s first and most popular CIO awards—the PCQuest Best IT Implementation Awards, which evaluated annually ~200+ enterprise IT Case Studies for over a decade • Led CIOL’s Enterprise Connect Awards for several years to identify and recognize large enterprise CIOs for their leadership and influence • Led the content strategy for CIOL’s C-Change, a marquee offsite conference for large enterprise CIOs • Doubled PCQuest’s website traffic in less than six months • Launched PCQuest Facebook page and achieved 40,000+ followers in six months • Launched four newsletters for PCQuest and acquired over 2 Lakh subscribers • Generated 20,000+ leads of SMB buyers from Maharashtra’s industrial belt for a leading IT client • Created video reviews of gadgets and consumer appliances for Leading E-Commerce company • Managed PCQuest Users’ Choice Awards for ten years, India’s most comprehensive survey to assess India’s most wanted IT brands across 40+ product categories • Custom events editor for SMBs events and large enterprises • Managed Technical Evaluation report on Cloud Service Provider for Leading Data Center Service Provider
• Successfully ran the country’s first and most popular CIO awards—the PCQuest Best IT Implementation Awards, which evaluated annually ~200+ enterprise IT Case Studies • Led knowledge partnership with NDTV Gadget Guru Awards for 5 years • Events editor for Spark IT, 2-day mega SW Developers’ conference • Led PCQuest SMB Forum event series for Indian SMBs across 30+ cities • Managed LD2.in online portal for gadget reviews and purchase advice • Setup and managed smbit.in, a comprehensive online portal for Indian SMEs