Anıl Çağlıyan

Google Product Expert

Türkiye

About

SEO, yapboz parçalarından meydana gelir. 1 parça bile eksikse tamamlanmış sayılmaz.

Experience

  • Senior SEO Executive at idefix
    Oct 2025 - Present · 9 mos

    Founded in 1996 as Turkey’s first online book retail platform, idefix operates under the Turkuvaz Media Group and transitioned to a marketplace model in June 2023.

  • Search Central Diamond Product Expert at Google
    Dec 2022 - Present · 3 yrs 7 mos

    As an Diamond Product Expert in the Google Official Forum, I actively contribute to the development of Google products, particularly focusing on organic search results, by participating in key events and product feedback sessions. International Participation: India and Ireland (More to follow).

  • SEO Manager at Alb Yatırım Menkul Değerler A.Ş.
    Sep 2024 - Sep 2025 · 1 yr 1 mo

    ALB Yatırım is one of Turkey's leading brokerage firms, known for its innovation and excellence in financial services. Recognized as a top 50 taxpayer in 2015 and 2016, the company continues to contribute significantly to the economy and industry growth. I am currently developing a comprehensive roadmap and new strategies for SEO, ASO, and content marketing across our existing websites, aimed at: - Building a robust digital roadmap that aligns with our business objectives, driving visibility and engagement through optimized SEO practices. - Identifying and implementing new digital technologies and platforms to strengthen our digital presence and enhance customer engagement. - Monitoring key SEO metrics and KPIs, including organic traffic, bounce rate, and conversion rates, to ensure continuous optimization and measurable business results. - Coordinating the content team, including writing briefs, conducting in-depth keyword research, performing competitor analysis, tracking the performance of existing content, and planning for new content strategies.

  • Organiclick (Full-time · 4 yrs 2 mos)
    • SEO Manager
      Apr 2022 - Aug 2024 · 2 yrs 5 mos

      I managed customer satisfaction across all brands and actively participated in strategic meetings. By overseeing internal team coordination and operational processes, I contributed to organic traffic growth. Through needs analysis, team management, and the organization of training programs, I successfully positioned brands at the top of organic SERP rankings for target keywords, even in highly competitive industries.

    • SEO Specialist
      Jul 2020 - Apr 2022 · 1 yr 10 mos

      Since 2010, Organiclick has been delivering comprehensive and integrated digital marketing solutions to over 300 brands across 80 different industries. After four years of freelance experience, I joined the company as a Specialist, where I enhanced the organic performance of brands operating on platforms such as WordPress, Ticimax, IdeaSoft, Vikaon, YeditepeSoft, and Shopify. Working closely with the SEO team, I successfully implemented strategic SEO initiatives aligned with business objectives.

  • İnsan Kaynakları Stajyer at Yemmak
    Jun 2019 - Aug 2019 · 3 mos