Greater Munich Metropolitan Area
I help businesses grow through a combination of commercial strategy, performance marketing, and strong teams. Over the past 20 years, I've worked across e-commerce, retail, consumer goods, and digital marketplaces, leading growth initiatives in international environments with responsibility for revenue, budgets, and team development. My expertise includes: • Performance Marketing (Google, Meta, Shopping, Affiliate) • E-Commerce & D2C Growth • Omnichannel Strategy • Attribution & Measurement • Team Leadership & Coaching Currently, I lead Performance Marketing at BSTN, driving profitable growth across digital channels. Having lived and worked in multiple countries, I enjoy bringing together different perspectives to solve commercial challenges and build high-performing teams.
International marketing, business development Market research, finding and evaluating new, yielding opportunities, implementing best practices, continuous optimization of the campaigns based on KPIs. Coordination and management of market related tasks in cooperation with key stakeholders within the company.
Responsible for the marketing (on- and offline) and editorial departments of the Stabenfeldt Clubs, launching new product line on the German, Austrian and Swiss market, creating inspiring and learning moments for kids. http://www.stabenfeldt.com/
Heading the Hungarian Team with Full P&L responsibility, managing launch and marketing activities. Starting as product manager launching the clubs of Stabenfeldt (http://www.stabenfeldt.com/) in Hungary, setting up the company and its processes, leading and motivating the team, managing the Hungarian and, from 2010 the Transylvanian (Romanian) market with focus on marketing. As a result the Hungarian book club became one of the biggest ones within Stabenfeldt.