San Francisco Bay Area
TomTom touches the lives of over a billion people around the world with its technology. The Enterprise unit within TomTom delivers high-quality mapping and traffic data, and Maps APIs and SDKs. Our customer base ranges from the Fortune 100 companies to SME web and mobile application developers. I was responsible for the development and execution of the developer and enterprise marketing strategy and plans. I am grateful to have been able to built up and lead an incredible, high powered team of marketers who oversaw events, social media, digital ads, community management, PR, blog, developer advocacy, and UX & visual design.
Led brand management, all digital related activities (i.e. website, social, and digital advertisement), developer relations marketing, partnership marketing, content marketing, internal and external communication, event management, agency relationships including media & PR, and the marketing budget on a global level for TomTom’s Enterprise business unit.
A snack food and culinary nut company most widely-recognized for brand names like Kettle Brand® and Kettle Chips®, Emerald®, Pop Secret®, and Diamond of California®. Oversaw the Diamond of California website, paid advertising, social media, blog, and PR while also managing the budget, financial brand performance reports, and agency relationships. • Grew our Facebook following by 480K+ followers, revamped our presence on Twitter and Pinterest, and launched a monthly e-newsletter, blog, and our brand presence on Instagram. • Led the analysis and execution of a $10MM+ SKU rationalization and product launch project. • Managed a $6MM budget across TV, print, digital, PR, shopper marketing, social, creative, etc. • Established presence on Amazon and grew sales by 3X through search marketing and targeted ads. • Assisted in the launch of a global campaign across TV, digital, SEM, print, Hulu, and social media.
One of the largest grocery retailers in the U.S. with some of the most recognized private label brands including Lucerne® Dairy Farms, O Organics®, Open Nature™, and more. Accountable for product management, brand management, product marketing and innovation across private label brands including O Organics, Lucerne, and The Snack Artist. • Led 72 product launches from concept to shelf along with the marketing launch plans and execution to support them. 9 of these were first to market products in a highly competitive category with a projected net sales of $6MM+. • Managed the packaging redesign of a $1B brand with over 400+ products and a $100M brand with over 100+ products. • Spearheaded Lucerne's 2013 Art of Dairy Program resulting in 662K public votes (+6% increase from PY), 157MM+ media impressions, and 963K+ web hits while managing all digital marketing support, website development, in-store POS, and employee engagement