Anica Koehler

Sell-Out Marketing at BSH Home Appliances Group

Greater Munich Metropolitan Area

About

Multilingual, driven marketeer, who can strongly support daily operations and performance in a busy environment by being able to work well under time pressure on various projects as well as being capable of coping with unexpected situations. Specialties: International experience, great communication and team working skills, creativity, analytical and problem-oriented thinking, ambition, first experience in marketing and corporate communication

Experience

  • BSH Home Appliances Group (Full-time · 4 yrs 4 mos)
    • Sell-Out Marketing Kitchen Retail
      Nov 2025 - Present · 8 mos

    • Trade Marketing Manager Siemens
      Mar 2022 - Nov 2025 · 3 yrs 9 mos

  • Garmin DACH (8 yrs 9 mos)
    • Trade Marketing Manager DE
      Mar 2018 - Feb 2022 · 4 yrs

    • Marketing Specialist
      Jun 2013 - Feb 2018 · 4 yrs 9 mos

  • Marketing Intern Fabric Care at Reckitt Benckiser
    Sep 2012 - Feb 2013 · 6 mos

    • Briefing and coordination of the development of communication materials, POS-Displays and artworks • Market and competitor analysis with AC Nielsen • Built and maintained relationships with advertising agencies and other internal and external partners in an international context • Integration of several brands in online media

  • Advertising Agency Project at East End Foods
    Jan 2012 - Apr 2012 · 4 mos

    • University project for developing a communication campaign with the goal of approaching a new target audience • Member of the winning team in a competition with 8 other teams

  • International Project Business Marketing Intern at Villeroy & Boch
    Aug 2010 - Dec 2010 · 5 mos

    • Designed, briefed and supervised development process of communication and POS-materials for various media channels • Built and maintained relationships with advertising agencies and other internal and external partners in an international context • Organised photo shoots efficiently, resulting in the successful completion of the premium reference brochure Signs of Character • Researched and analysed information to aid decision-making at all management levels • Prepared presentations for both internal and external use • Designed, organised and coordinated means to ensure successful participation at fairs, trade shows and congresses