New York, New York, United States
I partner closely with our product, sales, and marketing teams to build a solution that empowers businesses to hire high-quality talent faster. My job is to serve as the voice of our customers as we craft our value props, invest in our roadmap, and plan our GTM strategy. Originally from the Bay Area, I recently moved to New York City to see what all the hype was about! Outside work, you can find me enjoying a long bike ride, lounging at the local brewery, or exploring anything and everything the Big Apple offers!
Building out the PMM motion for something big :)
Head of Product Marketing driving enterprise growth through strategic vertical expansion, pricing optimization, product launches, and comprehensive sales enablement programs. Lead high-performing team across product marketing, content, social media, web development, and design functions. Oversee company and product narrative, driving significant web conversion growth, traffic increases, and improved sales win-rates. Lead AI transformation initiatives across marketing workflows while managing content creation, competitive positioning, and sales training programs. Coordinate integrated marketing campaigns across demand generation, events, and cross-functional marketing initiatives.
Led strategic pivot into new enterprise verticals and transformed competitive positioning against key rivals. Oversaw the launch of the AI product suite, with revenue goals exceeded by 2x. Established comprehensive sales enablement and competitive intelligence programs that became company standard.
Partnered with cross-functional teams & leaders to influence the product roadmap, craft our value props, and drive GTM strategy and execution Highlights: - Awarded as one of the company's top-performing MVPs in 2020 - Developed pricing model for new managed service offerings, driving $1 million in new ARR - Owned quarterly release process, leading to all-time highs in attendance & interest ratings - Authored our most successful white paper, garnering over 100k downloads w/in 6 months - Revamped our category creation vehicle, HiringSuccess.com, increasing MAUs by 200% - Led design of customer help center, ranked as one of our top 3 strengths by the sales team - Partnered with Chief Diversity Officer on development and launch of the Diversity Hiring Toolkit - Built out the organization's first set of use case solution playbooks
Advised clients on cross-functional strategic initiatives including go-to-market planning, opportunity assessments, customer segmentation, competitive intelligence, and partnership opportunities. Trained and managed junior and off-shore team members on analysis implementation, client communication, and project management in accordance with best practices
Uncovered commercial opportunities for our clients in new and existing markets through the execution of various research projects including synthesis of behavioral data, qualitative & quantitative market research studies, and secondary research.
Assisted partners of the firm in evaluating hedge fund managers for the firm’s fund of hedge funds as well as preparing sales & customer collateral