Vietnam
With over 8 years of progressive leadership in marketing and operations, my role as General Manager at KTA has focused on transforming business processes and team dynamics to align with our innovative ethos. At the heart of my mission is the drive to optimize company-wide efficiency and effectiveness, leveraging my proficiency in business restructuring and workforce planning. My dedication to fostering a culture of excellence and adaptability resonates deeply with company's forward-thinking vision. My current job has been marked by leading team to develop and implement robust marketing strategies. This role has honed my skills in brand positioning, digital and offline marketing campaigns, and market trend analysis. Collaborating with stakeholders, my efforts have significantly contributed to identifying growth opportunities and enhancing customer engagement, propelling KTA to new heights in our competitive industry.
- Directed operations to ensure seamless daily workflows, optimizing efficiency and effectiveness across all functions. - Provided strategic guidance on business restructuring, workforce planning, and performance optimization. - Leads marketing team, including media, creatives, and campaign to develop and execute marketing strategies. Experienced in building brand positioning and driving cohesive, results-oriented marketing initiatives. - Plan and execute digital marketing activities as well as offline channels to reach target audiences in order to increase upsell and cross-selling. - Conducts research and analysis of market trends and customer behavior to identify growth opportunities. - Collaborated with agency, brands to negotiate pricing, secure partnerships, and ensure contract terms were executed effectively. - Maintains strong relationships with reporters and press in the showbiz industry, leveraging media connections to enhance brand visibility, secure coverage, and manage public relations effectively. - Managed artist social media accounts with follower bases ranging from 100K to 1.3M (Facebook), built Tiktok from beginning, driving engagement and maintaining brand consistency.
- Developed and executed comprehensive social media and marketing strategies for top-tier entertainment brands. - Managed high-profile fan pages with over 10M likes, including The Face Vietnam, The Voice, and The Voice Kids, Khi Dan Ong Mang Bau... - Establishes and nurtures connections with reporters, media channels, and artists to promote shows, enhance public engagement, and maximize media coverage. Skilled in coordinating press activities and strategic collaborations for event visibility. - Experienced in producing and editing game shows, music videos, and viral clips, ensuring high-quality content that engages audiences and aligns with brand objectives. Skilled in overseeing the creative process from concept to final production. - Oversaw content creation and CMS management, collaborating with YouTube and its partners to optimize monetization. - Produced major TV shows, concerts, and events, such as Vu Cat Tuong Birthday Concert, Khanh Thi Liveshow and YOLO Launching Event, ensuring alignment with brand and client goals. - Coordinated with celebrities and vendors, streamlining pre-production and production phases for flawless delivery.
- Designed social media strategies and analytics reports for popular TV shows like Thách Thức Danh Hài and Gia Đình Là Số 1.... - Managed YouTube content uploads and channel optimization, achieving increased reach and engagement. - Manage social media chanels: Fanpage, Instagram, Zalopage, YouTube. - Project: Thách Thức Danh Hài Sitcom Gia Đình Là Số 1 Phiên Bản Hoàn Hảo... - Upload and optimize the video on YouTube channel: DIEN QUAN Comedy / Hai (>1.020.0000 subs), DIEN QUAN Entertainment / Giai Tri (>925.000 subs).
- Content Social for fanpages 123Go (>39.000 likes), Như Like Thần Chưởng (>725.000 likes), Swim Bike Run Event (>1.200 likes); instagram, zalopages. - Content Website for 123Phim.