Singapore
As a social lead for a diverse range of clients in the Technology and Fintech industries, my enthusiasm lies in offering my clients insightful analysis and collaborating with them to accomplish their business objectives. I specialise in developing B2B digital marketing strategies that drive strong customer engagement across the Asia Pacific region. With a proven track record of success, I pride myself on my ability to develop innovative and impactful solutions that deliver measurable results. Outside of work, I enjoy unwinding with a good yoga stretch, discovering new charming cafes, and pursuing my wanderlust dreams.
• Built launch plans for new e-commerce skincare brand, Laudrés, and its line of products, Gene Tonic • Conceptualised digital and social media strategy & planning including management of social media engagement plans, social monitoring, content planning for social platforms, community management, and social media reports • Conducted market and competitive analysis of the skincare industry • Planned for marketing campaigns through comprehensive integrated marketing communications (IMC) plan