Angie Lai Makhoul

Global 360 Marketing and Brand Management, Content Strategy, Lifecycle Management, Consumer Marketing

Los Angeles, California, United States

About

Experienced MBA marketing professional with over 18 years of experience at major film studios. Proven track record in brand marketing on studio’s highest revenue generating films and franchises (Harry Potter), inclusive of developing 360 marketing campaigns, P&L management, and cross-functional leadership. Seasoned in implementing global campaigns across physical and digital platforms as well as well as driving D2C go-to-marketing campaigns for emerging smart technologies. Specialties: Brand and product marketing, strategic planning, P&L management, new product and technology launches, international marketing, financial analysis, competitive analysis, partner relations, content creation, digital marketing, cross-functional leadership, new product launch, direct-to-consumer marketing and e-commerce.

Experience

  • Marketing Planning - Films at Netflix
    Jun 2023 - Present · 3 yrs 2 mos

  • Vice President at Warner Bros. Discovery
    May 2019 - May 2023 · 4 yrs 1 mo

  • Warner Bros. Entertainment (11 yrs 2 mos)
    • Executive Director, Worldwide Film Marketing
      Mar 2016 - Apr 2019 · 3 yrs 2 mos

    • Marketing Director, Theatrical Catalog
      Sep 2011 - Feb 2016 · 4 yrs 6 mos

    • Marketing Manager, New Release
      Mar 2008 - Aug 2011 · 3 yrs 6 mos

  • Assistant Brand Manager at The Walt Disney Company
    Jun 2006 - Feb 2008 · 1 yr 9 mos

  • Marketing Associate at ESPN
    Jan 2006 - Apr 2006 · 4 mos