Colombia
I am an Industrial Engineer with a strong focus on Marketing, Project Management, and Sales. As a marketing professional, I have experience in the development and execution of marketing strategies, conducting market research, and analyzing customer behavior and needs to communicate product development and positioning. I am an experienced professional with a solid track record in implementing comprehensive marketing plans, analyzing market databases (trends, competitive variables, pricing, and market share), and structuring and executing communication strategies through various mediums and at the point of sale. I have a robust background in project management, including planning, scheduling, budgeting, risk management, and stakeholder engagement, as well as making well-informed decisions.
During my career break, I pursued English language studies in Australia, achieving a remarkable C2 level of proficiency. This experience not only enhanced my language skills but also exposed me to a diverse range of cultures, broadening my cultural understanding and bolstering my adaptability to work effectively with individuals from different backgrounds. Moreover, the journey helped me develop essential soft skills such as adaptability, resilience, independence, and self-reliance. These qualities have made me a more robust professional, equipping me with the confidence and versatility required to thrive in the global job market, where English proficiency, intercultural competence, and strong soft skills are highly sought-after attributes. This career break was not just an educational endeavor; it was a transformative experience that has made me a more well-rounded and competitive professional in today's increasingly globalized and diverse professional landscape.
• Planned, developed, and implemented brand strategies for short, medium, and long-term goals, including footprint and positioning. • Structured marketing and distribution plans for channels to achieve projected sales levels in both sell-in and sell-out, as well as market share. • Monitored market trends and competitor performance to update promotional strategies. • Analyzed product performance metrics, including media coverage, social media engagement, impressions, click-through rates, conversions, brand reputation, positioning, and return on investment (ROI). • Maintained constant control over brand budgets and ensured proper expense management. • Generated ideas and developed communication briefs to create campaigns and advertising for launching new products.
Supported management in achieving sales targets and maintaining brand recognition for assigned pharmaceutical products by developing marketing and customer loyalty plans. • Coordinated brand activities, including events, sponsorships, and the distribution of samples and POP materials. • Supported marketing campaigns and managed brand assets. • Consistently monitored expense control, brand-specific budget allocations, approved activities across channels, and inventory management. EDUCATION • Collected and analyzed data from various sources to create detailed market research reports for top- level decision-makers. • Collaborated with cross-functional teams to develop and implement market research strategies. • Generated reports to support the development and implementation of marketing plans.
• Contacted suppliers and freight agents to obtain quotes and coordinate the purchase and shipment of merchandise internationally. • Processed purchase order requests and monitored the process until materials were received to ensure accuracy. • Estimated logistics costs associated with imported purchases and monitored and compared actual costs against budgets. • Conducted constant analysis of purchasing and material consumption behavior using the MRP system and analyzed KPIs to make informed decisions and improve the purchasing management process. • Utilized data analytics to identify and resolve supply chain issues and optimize supply chain efficiency. • Developed and initiated projects, managed costs, and monitored performance to ensure timely delivery and meet project goals.