Singapore
I’m passionate about people! I'm interested in how people think, behave and grow, and how this impacts brands. I believe the world is my oyster, so I'm keen to explore human-centric career opportunities — to do with understanding human behaviour (Qualitative Consumer Insights), applying this understanding to help brands grow (Marketing), or building people and organisations up in the workplace (Human Resources, People and Culture/Learning & Development/Talent Acquisition).
• Assisted in moving local and global projects through the end-to-end qualitative research process for reputable clients such as Flamin’ Hot, DBS and Meta • Designed screener questionnaires and discussion guides tailored to the client’s brief for more effective recruitment and more insightful fieldwork that gets under the skin of target consumers • Analysed qualitative data with a critical eye to extract insights and meaningfully crafted them into actionable Jobs-To-Be-Done in client debrief decks/toplines for easy application
• Managed ROHEI's social media content to maintain ROHEI's always-on content in accordance with the media calendar • Collaborated with external creatives for creation of social media content and blog posts
• Spearheaded the ‘People of ROHEI’ campaign, personally interviewed and filmed ROHEI staff, which increased Instagram reach by 1,300% and LinkedIn reach by 31% organically (from the previous month) • Coordinated and briefed external creatives, gave specific and clear directions to design social media posts for coherence with the ROHEI brand • Researched latest business insights to inform marketing and content creation efforts • Managed social media, email newsletters and blog via Hubspot, allowing for multi-modal outreach and effective engagement of leads
• Coordinated effective email pitching, press releases and media interviews, earning media coverage from Yahoo, Straits Times and SG Magazine • Supported the Decathlon account, earning coverage worth over $400,000 in PR value in month of June alone • Pitched and disseminated press kits for a client’s campaign, resulting in coverage from 40 influencers