Mexico City, Mexico
My career is driven by a deep-seated curiosity about human behavior—why people think, what motivates them, and how to create solutions that genuinely resonate. This curiosity isn't just a personal trait; it's the core of my approach to business. I believe that true success comes from translating complex strategies into tangible value for both the customer and the company. With over 11 years of experience, I've led digital transformation and business growth, not just by building digital products, but by building relationships. My experience as a Founder & P&L Manager taught me to see every business challenge from a holistic perspective—from initial idea to market launch, with a focus on sustainable growth. As a leader, my greatest joy is to teach and share knowledge, empowering teams to see the bigger picture and understand the "why" behind their work. My passion for creating meaningful impact extends beyond my career. When I'm not strategizing for a new project, you can find me enjoying life with my family, hiking with my dogs, or finding joy in the simple act of singing. I am always open to connecting with leaders who share a passion for people, technology, and creating a lasting business impact.
• Spearhead business development initiatives at Raven.inc, focusing on innovation and digital transformation. • Analyze market needs to define and implement valuable digital strategies and solutions. • Enhance client sales through strategic application of AI technology, driving growth and efficiency.
* Co-founded a company that helps businesses optimize processes, deepen customer understanding, and enhance products and experiences through accessible AI tools — spanning automation, analytics, and conversational AI. * Bridge innovation, digital product, and business consulting into tangible capabilities and tools that empower client teams to deliver best-in-class processes, products, services, and customer experiences. * Lead new business development, including prospecting, needs discovery, and opportunity scoping across target accounts. * Own solution design and proposal development, defining expected outcomes, success metrics, and the critical roadmap for each solution or transformation program, pricing and commercial model.
* Commercial strategy, achieving Year-over-Year (YOY) revenue growth for the region over the last four years. Grew the Mexican client base. * Provided technical and strategic leadership for multiple simultaneous digital transformation projects, securing executive buy-in and defining new engagement models. * Directed a digital transformation program for a major automotive company, resulting in a 30% reduction in redundant costs and cutting implementation time from 1 year to 6 months. * Drove new business initiatives including a B2B2C revenue-sharing partnership with a professional sports league and a strategic alliance with partners (AWS). * Oversaw key projects including a strategic consulting and digital wallet for Prisma Medios de Pago and a Fintech Spin-Off for a major financial institution.
* Team & Project Leadership: Led cross-functional teams of up to 22 people across Mexico, Colombia, and the Caribbean on digital transformation projects with a focus on customer experience, product management, and process optimization. * Accelerated Time-to-Market: Directed the implementation of a transformation governance program for a major automotive company, which reduced new product time-to-market from 12 to 6 months. * Customer Experience Optimization: Developed and optimized loyalty programs for a global multi-brand hospitality company, with a Minimum Viable Product (MVP) that reached over 5 million users in its first six months. * New Business & Revenue Streams: Created new digital channels and products that generated new business opportunities with revenue projections of up to $10 million for a leader in the luxury real estate sector. * AI Implementation: Led outcome-based, risk-sharing projects for a leading department store, implementing hyper-personalization and AI to enhance phone purchases and generate new sales.
* P&L Management: Held full P&L responsibility for the organization, ensuring sustained business growth. * Business Development & Growth: Drove business expansion through "hunting" and "farming" strategies. Extended an initial 6-week project with a top 3 leading bank in Mexico into a one-year engagement, increasing project billing from 1.5 million MXN to 5-6 million MXN. * Team Development & Upskilling: Fostered consultant growth and career path development for a team of 20 people. For the project with the largest on-premise infrastructure provider in Mexico, business growth allowed for the opening of two new work cells and increased the project value to 8-9 million MXN. * Strategic Leadership: Led the team in upskilling their profiles to include senior-level skills such as: Leadership, business results orientation, as well as negotiation and consultative mindset and innovation methodologies, enhancing the agency's value proposition.