San Francisco Bay Area
ABM, Demandgen and Customer marketing programs leader with the ability to deeply understand account and customer journeys and build strong, trusted executive relationships which create business growth and long-lasting value. I have a solid track record defining strategy and delivering results, with data-driven campaigns that create customer value and drive business revenue through innovative demand generation and user engagement programs. I thrive on taking big ideas, and executing them flawlessly for business success. My positive ‘can-do' attitude helps build camaraderie, confidence and gets things done. Passionate about social causes, I'm on the Board for The Grateful Garment Project, and a trained CASA volunteer (Court Appointed Special Advocate) for children in foster care. Core Competencies: ~ Growth Marketing & ABM – 1:1, 1:Few, 1:Many ~ Integrated Campaigns & Global Customer Expansion ~ Executive & CXO Engagement Programs ~ Campaign Orchestration & Experiential Marketing ~ EBCs, Customer Advocacy & Advisory Boards ~ Martech AI Tools Stack – 6sense, DemandBase, PathFactory, Folloze, Mutiny, Hushly, Salesloft, Gainsight, Salesforce, ON24, Gong, ChatGPT, Canva, Jasper, among others Focus areas: ABM, Customer Marketing, Customer Enablement, Growth Marketing, Executive Programs, Revenue Marketing, Lead Nurturing & Marketing Automation, Social Media Marketing, SEO/SEM, Marketing Strategy, Online Vendors and Campaign management, Brand development
At Simpplr, I delivered impactful ABM programs for Tier 1 Enterprise and Commercial accounts. By spearheading CXO engagement initiatives and collaborating closely with sales, BDR and partner teams, I enhanced pipeline velocity and fostered multi-threaded client relationships. My efforts led to measurable improvements in deal progression and overall engagement delivering solid pipeline and enteprise revenue growth.
Joined Gigamon with the charter to build the ABM demand engine from scratch. Laid the ABM foundation and launched robust integrated campaigns globally to accelerate the pace of growth for maximum results. Nominated for the Forrester Sirius Decisions ‘Program of the Year’ award in 2021. Pivoted during the pandemic to lead the Executive engagement and Customer EBCs program that nurtures senior-level personas along the buyers' journey, delivering highly curated experiences to amplify pipeline generation. Managed all omni-channels from acquisition to activation, brand to demand gen.
Led the global integrated marketing and ABM campaign strategies for key industry segments which increased pipeline and engagement 5x. Revamped the customer engagement program resulting in 38 new engagements in one quarter.