Fresno, California, United States
I’m a strategic communicator with 10+ years in storytelling, marketing, and project management for organizations rooted in equity and community in the Central Valley. I’ve spent my career telling the stories of people and places that don’t always get told and translating complex goals into narratives that connect audiences with the institutions that serve them. I bring Valley roots, a journalism foundation, and the guiding belief that good communication is the first step toward connecting humans to information that can fuel their growth and expand their perspective.
Content Contributor, The Arts Adjacent Magazine, 2025 to Present -Pitch article ideas and think pieces, develop content, copy edit Copywriter, Elixr VisCom, 2025 -Work with client on article theme, develop content, refine content per client's suggestions Brand & Communications Consultant, Empathway Designs, 2024 -Concepted name for company that combines value of empathy and developing pathways for clients -Developed content for website, including: products and services, founder biographies, and process AI Writer/Researcher, Data Annotation, 2024 to Present - Develop and evaluate diverse AI model conversations across a broad range of topics - Write high-quality prompts and responses; research, fact-check, and rate AI outputs - Audit AI content for tone, safety, sensitivity, and potential harm
- Develop and execute strategic communication plans to promote well-being resources and drive utilization of company’s suite of health benefits and offerings to team members spread across the country -Brainstorm and write well-being content for a variety of uses; research relevant topics; break down complex mental health terms and concepts into accessible, actionable information and insights - Establish voice for well-being communications; commit to using language as a tool to promote empathy, curiosity, safety, and well-being - Create content for a geographically dispersed team, adapting writing for different audiences - Oversee and collaborate on content written by others; ensure content is concise, accessible, and consistent with company style; edit, fact-check, and proofread all content - Develop and manage programs/campaigns that put company value of “belonging” into action and serve as tools to understand pulse of the team at large - Collect and analyze data on program participation, participant comfort and overall effectiveness; analyze data to inform communication strategies; use data to inform how company communicates about mental health and well-being - Manage complex projects with multiple stakeholders and competing priorities
- Proofread and copy edit various collateral, including creative briefs, communications, and marketing plans created by team members - Edit, proofread, and serve as final set of eyes on a myriad of collateral including real estate reports, class flyers, pitch decks, impact reports, city updates, resource manuals, websites, landing pages, and digital marketing ads - Support diverse audiences by eliminating ambiguity and confusion in content whenever possible - Collaborate on creation and execution of strategic marketing campaigns across multiple channels, including digital, email, events, website, social media, and paid ads; align messaging with marketing objectives - Collaborate with writers, designers, videographers, developers, as well as events, traffic, and social media teams - Collaborate with cross-functional marketing team and internal stakeholders to align strategies with overall business objectives - Analyze and report on the effectiveness of marketing, campaigns, and messaging; adjust tactics as needed to meet goals; use data to inform content optimization - Manage complex projects with multiple stakeholders and competing priorities, while meeting deadlines and guiding others to do the same - Build and train marketing strategy team of 10+, providing guidance and direction to ensure high-quality work and career growth at the same time
- Manage company's brand identity and messaging, ensuring consistency across all content; curate and maintain brand style and editing guides - Participate in brainstorm/concept meetings; collaborate with team to find innovative solutions to unique requests and ideas - Oversee advertising, email marketing, content marketing, multimedia marketing, social media, and other communication channels as needed - Create short- and long-form content for a variety of audiences, including email campaigns, website copy, event descriptions, fundraising decks, and social media content - Work with copywriter on emails, billboards, bus wraps, social media content, event descriptions, company story series, and social media content; proofread and copy edit as needed - Work closely with cross-functional teams such as public relations, sales, and operations on content enhancements and marketing needs - Analyze customer, tenant, and employee feedback to identify where content can enhance clarity - Manage and cultivate relationships with contractors, artists, and vendors to ensure effective collaboration, timely delivery, and quality execution of projects - Lead and mentor team of cross-functional creative professionals – providing guidance, support, and professional development opportunities while ensuring high-quality work
- Develop and execute communications plans to promote nonprofit's mission and initiatives - Concept, write, factcheck, and copy-edit compelling written marketing materials, such as newsletters, blog posts, press releases, and award applications highlighting the unique culture of the area - Collaborate with team and community to identify and leverage opportunities for partnerships, sponsorships, and written features to enhance downtown Fresno’s visibility and impact - Support a strong online presence by managing website, social media channels, and online content to engage and inform various audiences
- Participate in project kick-off meetings; understand clients’ strategic or campaign goals, target audience, and budget - Define the scope of each project in collaboration, map out creative direction to production strategy and manage project for entire lifecycle - Develop brand map and mission, vision, and position statements for clients - Participate in creative sessions, naming, and branding projects - Research relevant historical info, background, and context for projects - Develop, research, and proofread written marketing collateral and materials for clients, including but not limited to social media posts, newsletters, biographies, and real estate brochures - Build and maintain relationships with creative contractors for photoshoots, filmings, etc.