San Francisco Bay Area
I am an Executive Coach and Strategic Advisor who partners with leaders and teams to navigate change, unlock potential, and achieve lasting impact. With a background as a senior product, marketing, and business leader, I’ve spent my career driving growth through authentic leadership, customer-centered strategy, and building high-performing teams. I’ve led P&L growth, created customer experiences, scaled organizations, and delivered both qualitative and quantitative results. What I’ve learned is that growth starts with people. Authenticity, clarity, and resilience at the leadership level ripple outward—driving not only business outcomes but also healthier, more engaged teams. Today, I bring that experience into my work as a coach and advisor. I help executives: - Navigate transformation and organizational change - Build aligned, effective, and empowered teams - Develop leadership capacity and resilience - Unlock strategic clarity and human potential I work as a coach, advisor, and thought partner to executives and teams who want to scale their impact and lead with authenticity.
As an Executive Coach and Strategic Advisor, I partner with leaders and teams to navigate complexity, unlock potential, and create lasting impact. I draw on deep experience as a senior product, marketing, and business leader to help executives strengthen both strategic clarity and people leadership. Focus Areas: - Executive and leadership coaching - Leadership development and resilience - Product, business, and go-to-market strategy - Organizational transformation and change leadership Approach: I combine structured business insight with a coaching mindset to help leaders build self-awareness, gain situational clarity, and align for measurable outcomes. Using analytical problem-solving skills, I uncover leadership patterns, identify what may be holding leaders back, and guide them toward new ways of working. My practice includes one-on-one coaching, 360° feedback, and strategic advisory.
KiwiCo is a global e-commerce brand that creates and delivers hands-on STEAM activity crates, inspiring curiosity, creativity, and a love of learning in kids of all ages. As Chief Growth Officer, led digital product, marketing, and growth strategy to scale the business and strengthen customer engagement. Oversaw 90% of company P&L and drove product and marketing initiatives to increase acquisition, engagement, and lifetime value. - Improved marketing ROAS, driving overall company profitability. - Leveraged customer insights and analytics to guide product positioning, digital product experience, media mix, and creative experimentation. - Strengthened organizational leadership through mentorship, team development, and executive alignment. - Improved collaboration between product, marketing, and analytics through stronger cross-team communication and intentional team building.
Led product strategy and execution for Meta’s Augmented Reality Experiences team, driving the company’s long-term vision for AR beyond mobile platforms. - Shifted team focus from Mobile AR to AR Glasses, championing the long-term consumer value of immersive, world-facing augmentation despite strong industry momentum and competitor investment in mobile AR. - Built executive alignment by articulating the strategic case for AR glasses as the foundation of Meta’s long-term platform advantage. - Inspired and guided the internal product and engineering teams through a difficult transition away from mobile-first AR effects — which were already used by billions of people and millions of creators — toward investing in the future of AR glasses. - Oversaw development of the first five applications on Meta’s early Orion AR glasses, establishing the groundwork for next-generation AR experiences.
Led a global cross-functional organization of 600+ team members spanning growth product management, engineering, data science, and data engineering, embedded across all of Meta’s AR/VR products — including Oculus (VR), Portal (co-presence), and Meta AR. - Scaled the Growth & Analytics team from 80 to 600+ in three years, driving growth impact across multiple product lines. - Designed organizational structures and operating models to support rapid scaling, while ensuring alignment across diverse AR/VR initiatives. - Recruited and developed top talent, with a strong focus on building the next generation of managers and leaders. - Continuously evolved team processes, capabilities, and culture to keep pace with growth and changing business priorities.