Portland, Oregon, United States
Events Marketing Director focused on turning experiences into pipeline and revenue. I lead global event strategy and execution across conferences, tradeshows, and executive programs—aligning every initiative to go-to-market goals and measurable business impact. With experience managing $6M+ budgets and scaling flagship events to 650+ attendees, I bring a balance of strategic vision and operational excellence. Proven track record of driving results, including $4M+ in pipeline from targeted roadshows and building data-driven frameworks to measure event ROI. Expertise: Event Strategy & GTM Alignment | Demand Generation | Global Events | Executive Programs | Budget & Vendor Management | Pipeline & ROI Reporting
Lead on global tradeshow strategy and execution • Successfully led the planning and execution of over 85 events over the course of one year • Achieved over 100% of lead goals • Led all planning and deliverables, messaging and promotion development, sales follow up and strategy, budget • management, staffing, communications and executive briefings • Developed lead tracking and event follow-up process for all third party events • Implemented new staffing and planning processes across multiple departments • Established a plan to better align sales goals with our event participation and marketing targets Key stakeholder on the planning & completion of PuppetConf 2015 – Puppet Lab’s annual user conference • 5 day event with over 70 featured breakout and keynote sessions, 1,700 registered attendees on-site, full exhibition hall with 32 sponsors and 23 additional auxiliary programs
Established event strategies for several distinct industry verticals and coordinated directly with the executive team to finalize quarterly and yearly plans Managed concurrent event timelines for a variety of business-development focused events; including all trade show exhibitions (45+), partner events, sponsorships, and client entertainment Managed Axiom’s annual customer conference • Increased attendance by over 300% • Realized an event approval of 4.9 of 5 for three years running • Managed supporting events including a partner roundtable, executive summit and a golf event in coordination of the overall Summit • Facilitated event with minimal events team and managed all vendor relations • Maintained a large, complex budget and exceeded revenue to expense target for three consecutive years • Coordinated an expanded event in 2015 as Axiom EPM merged with Kaufman Hall Developed and maintained the CMS of the Axiom Summit website and registration page as well as all other event landing pages Supported the general marketing team in several additional areas; including vendor management, case study production, coordination of press releases, social media support, competitor research, sales operations and partner management Promoted to Senior Events Manager and recognized by executive team as top contributor and collaborative team member across the organization