Singapore
With a Master’s in Wine & Spirits Business and as a WSET Certified Educator, I specialize in bringing wine brands to life through wine education, brand engagement, and commercial strategy. My passion lies in making wine approachable and aspirational by empowering teams, engaging consumers and elevating brand equity through education and experience. I believe that strong wine brands are built on empowered teams and educated consumers, transforming every interaction into an opportunity for discovery, connection, and brand storytelling.
B2B Sales • Founded and expanded B2B channel by building long-term trade relationships and securing high value accounts • Tailored wine selections for corporate events, gifting campaigns and branding activations • Built wine programs and curated lists for HORECA clients, delivering staff training to enhance product knowledge and brand support Wine Education • Established Wine Connection Training Centre for WSET Certifications (Levels 1 and 2 Award in Wines) – Main Educator • Conducted WSET Level 1 & 2 Award in Wines for 100+ Southeast Asia staff in both on- and off-trade, enhancing product knowledge and sales confidence • Developed internal wine education programs to align staff expertise with brand positioning • Partnered with wine makers and educators to elevate training standards and strengthen brand credibility Brand Engagement • Organized branded events aligned with company branding strategies • Strategic advisory support for marketing campaigns and branding initiatives
• Managed supplier relations for Singapore, negotiating favourable terms and fostering collaborative partnerships • Led annual sourcing campaigns and spot offers, ensuring a diverse and competitive wine portfolio • Developed promotional strategies that aligned with seasonal campaigns and boosted sales performance
• Managed over 60 accounts, expanding distribution and increasing HORECA clients by 40% within six months • Secured listings and house pours for agency brands across fine dining, Michelin starred, fusion restaurants, and hotels • Organized thematic tastings, co hosted wine dinners, and liaised with winemakers to strengthen client relationships and boost wine by the glass and bottle listings
In the global economy, Asia plays a key role in the world supply chain, more specifically in the food industry. Working as a business development intern at STPI Co Ltd turned out to be an eye-opening and instructive experience on the different business development trends and operations in the South East Asia region. I had the opportunity to work on the different ways of marketing and promoting a variety of Asian food products (sauces, noodles,seafood), meant for the French market but also in neighboring countries. Whilst working in a French/Thai company with additional wine export activities to China, I assisted their China branch in their wine commercial transactions with wine merchants, providing market studies and consultancy.