Angela Delgado

Mkt Process Lead at Trafilea | Agile Methodology | MKT| UX/UI | LSS Green Belt | Innovation | Design Service | CX | Continuous Improvement

Peru

About

I specialize in building scalable operational systems that enable high-performing ecommerce and acquisition teams to grow efficiently across global markets. Currently leading Marketing Process & Operations initiatives within a fast-paced ecommerce environment, supporting acquisition efforts across Meta, TikTok, Pinterest, YouTube, Google, and AppLovin for markets including the US, Canada, UK, and AU. My work sits at the intersection of: • Growth Operations • Process Optimization • Forecasting & Operational Governance • Cross-functional Program Management • Automation & Workflow Design • Customer Journey Optimization • Launch & Execution Excellence I’ve led initiatives involving: • Scalable acquisition workflows • Creator/influencer operational processes • Launch orchestration frameworks • Forecasting & spend governance • SOPs and operational documentation • Process transformation programs • Cross-functional alignment across marketing, creative, production, finance, and operations I’m especially passionate about operational excellence, systems thinking, and building processes that allow teams to move faster, scale sustainably, and improve customer experience. Driving Growth Through Smart Ops, Launch Precision & Customer Obsession.

Experience

  • Trafilea (Full-time · 5 yrs 1 mo)
    • Marketing Process Lead
      May 2022 - Present · 4 yrs 2 mos

      Leading operational excellence initiatives for ecommerce acquisition across global markets, enabling scalable growth execution and cross-functional alignment. Key responsibilities include: • Managing operational frameworks supporting acquisition channels including Meta, TikTok, Pinterest, YouTube, Google, and AppLovin • Leading process optimization and automation initiatives to improve execution scalability and operational efficiency • Driving forecasting governance, spend visibility, and operational control mechanisms • Orchestrating launch readiness processes and cross-functional workflows across Growth, Creative, Production, Treasury, and Operations • Building SOPs, scalable frameworks, and execution systems for acquisition and creator workflows • Leading Process Squad initiatives focused on operational transformation and execution excellence • Supporting customer journey optimization and operational alignment across multiple ecommerce brands and regions

    • Marketing Sr. Process Analyst
      Jun 2021 - May 2022 · 1 yr

      Led the optimization of core marketing processes, enhancing team efficiency and campaign execution across multiple functions. Developed and implemented agile work structures to foster better collaboration and adaptability among cross-functional teams. Ensured the successful execution of workflows and communication flows, driving alignment with quarterly business objectives. Established clear operational guidelines and process standards to support consistent and scalable team performance. Monitored key metrics to evaluate process effectiveness and the impact of continuous improvement initiatives across marketing projects.

  • Especialista de gestion por procesos at MiBanco
    Jan 2017 - Oct 2020 · 3 yrs 10 mos

  • Especialista en Ingenieria de Procesos at Neptunia S.A.
    Feb 2015 - Jan 2017 · 2 yrs

    A cargo del área Ingenieria de Procesos, Responsable de mapear, diagnosticar y controlar procesos. Re diseño de procesos administrativos, almacenaje aduanero y simple, terminal (Importacion, Exportación, Reefer, Fwd ) Implementación de filosofía Lean Six Sigma y círculos de calidad mediante metodología establecida y proyectos de mejora integral.

  • Consultora de procesos at DHO Consulting SAC
    Oct 2013 - Jan 2015 · 1 yr 4 mos

    Responsable de proyectos estratégicos con soluciones integradas en la cadena de suministro, diagnósticos, diseño e implementación de proyectos de reingenieria a través de metodologías de gestión por procesos, lean, six sigma, excelencia operacional que brindan al cliente cumplimiento de metas y mayor rentabilidad en sus operaciones.

  • Consultora at Grupo Synergos
    Jan 2013 - Oct 2013 · 10 mos

    Asesoramiento a empresas para lograr niveles óptimos de alineación estratégica en toda la cadena de valor (SCM) y cumplir los objetivos de rentabilidad y excelencia operacional