Norway
Driving Interwell’s global commercial strategy to accelerate growth, strengthen market position, and expand revenue opportunities. Led a full-scale corporate rebrand, redefining the company’s identity, narrative, and market positioning. Successfully launched an industry-first brand platform and a brand-aligned HQ, creating a unified, future-proof foundation for growth.
- Unified brand across markets under “One Brand, One Team” — scaling team from 4 to 50+, creating high-impact marketing organization across 6 markets - Boosted brand awareness across key markets (e.g. 🇫🇮 4%→18%, 🇸🇪 3%→16%, 🇳🇱 3%→25%, EU total 14%→35%) - Captured market share: NO 61%, SE 45%, EU 15% - Developed commercial strategy by segment and led high-impact campaigns, including a 38M-reach -Elon Musk stunt (46M NOK in earned media)
Denmark’s largest and leading non-surgical aesthetic treatment company. Founded on three core guiding principles: safety, ethics and aesthetics. I built and managed N´Age Academy (launched in 2018) as a daughter business to the clinic group. N ´Age Academy is leading academy for training and educating aesthetic nurses in the Nordics, with focus on safety and natural results.
CALECIM® Cosmeceutical is the daughter company of CellResearchCorp, a Singaporean stem cell research and wound healing biotech company. CALECIM® is a physician dispensed cosmeceutical with clinically validated stem cell technology and proven results for improving the aesthetics of skin pre- and post-procedure treatments and as stand alone home care. My job was to take the brand to Europe and develop our sales business there, first and foremost to the UK. I managed our KOL, partnerships and event strategies, while building relationships with top dermatologists, cosmetic/plastic surgeons and aesthetic DRs. Managed 1 sales rep in UK within a CSO. Previous roles with CRC: Associate Director, Global Business Development Associate Brand Director CALECIM® Cosmeceuticals