Seaside Heights, New Jersey, United States
Digital marketing professional with 15+ years of experience building and managing a highly efficient Martech Stack. Well-rounded, analytical and creative thinker who layers strategy and latest trends on top of technical hands-on skills. My top strengths are lead generation, marketing automation and problem-solving.
- Responsible for lead generation and customer acquisition via Paid Search, Paid Social, SEO, Programmatic Display, Email Marketing - Identify and evaluate existing marketing automation, tracking and CRM platforms and processes and improve deficiencies - Develop strategic social media and content marketing plans - Establish and track campaign KPIs and optimize ROI - Deliver meaningful reports to leadership
Selected Member, Yext Innovator Community - a group of experienced Yext users who work closely with the product team to provide ongoing feedback and help shape the product roadmap and customer experience.
-Built entire Martech stack from the ground up -Analyzed business needs, made recommendations, vetted and onboarded vendors, and launched systems for marketing automation infrastructure including full integration, metrics, and reporting -Mapped customer journey and designed automated workflows improving efficiency and lead nurturing -Moved paid search and social channels inhouse, built new digital strategy, and delivered 35% higher lead volume within 90 days -Partnered with website developer to launch new .com and new brand -Launched aggressive social campaigns globally to HNW and UHNW investors raising $14 MM -Plan and execute all digital marketing: SEM, SEO, paid & organic social, email & content marketing; generating 10K+ in leads -Build and manage content calendar for email and social campaigns -Analyze programs and make recommendations for optimization -Manage monthly spend upwards of $30,000 -Analyze and manage metrics and reporting, sharing with CMO and CEO
-Oversaw strategy & execution of pay-per-click, social, content & email marketing initiatives for multiple clients and own set of brands. -Responsible for online analytics, tracking and reporting. -Managed a team of 3 direct reports and coordinated with freelancers
-Manage, optimize & analyze desktop, mobile and click to call online marketing campaigns through various channels: SEM, affiliate pay-per-click, display, email. -Support reporting for managers, director & VP through online analytics tools like DoubleClick Reporting, Adobe Analytics and using basic SQL for data pull out of SalesForce. -Collaborate with internal ad agency on social media strategy and acquisition tests. -Keep up to date on industry trends, best practices and new technologies and share learnings through Lunch & Learn presentations. -Serve as the enterprise go-to resource for online tracking, pixel implementation, tagging, and lead gen forms integration. -Create custom responsive landing pages with dynamic content, lead gen forms, and complex business rules through collaboration with internal ad agency. -Devise & execute click monetization strategies. -Proposed and oversaw creation of animated explainer videos for Teachers' Insurance Plan of NJ. -Decreased marketing CPA by 66% for an affiliate partner through analysis of source traffic, day parting, ad copy testing and funnel optimization. -Created & presented retention & loyalty marketing plans that were well received by CEO and shared with the company founder.
-Managed 4 paid search accounts and oversaw SEM consultant. Built new home insurance paid search campaign with responsive lead gen landing pages. -Managed and optimized existing display campaigns and launched new display initiatives. -Managed affiliate and email marketing for niche product-Teachers’ Insurance Plan of NJ. -Created custom landing pages to support internal marketing, agency needs, sales department, HR, enterprise initiatives. -Served as the go to expert enterprise wide for ad trafficking, lead gen forms, landing page creation, paid search and display. -Used basic SQL to generate reports for managers and director.
Responsible for the roll out of new and the management of existing SEM/PPC, Display, Affiliate marketing campaigns, Email and Social marketing, as well as development and optimization of landing pages. This includes: Google and Bing paid search campaigns; Prospecting, site retargeting, contextual and audience targeting display campaigns; Affiliate PPC marketing campaigns; Facebook & LinkedIn advertising. Create and maintain daily reports, execute optimization tactics, analyze campaign performance and prepare presentations to upper management. Provide online marketing consulting and expertise to sister companies to ensure enterprise wide implementation of best practices. Using a 3rd party software create, manage and optimize landing pages with dynamic content, lead generation short forms. Utilize A/B and multivariate testing. Successfully integrate short forms with current CRM. Excellent understanding and application of AdSwerve/Doubleclick. Proficient use of Omniture SiteCatalyst and SearchCenter. Watch market trends, attend seminars and professional events, regularly identify new growth opportunities, maintain brand standards and protect brand from infringement.