Milwaukee, Wisconsin, United States
I've worked agency and client side, on B2B, B2C and Non-Profit brands in account management, brand strategy and creative departments. I'm a walking, talking square peg. My career has been defined by change but the one constant has been my passion for creating authentic brands that connect with people on more than just a surface level. And I learned quickly that the strongest brand strategies are the most basic...just be a really, really great storyteller.
Ranked as a Top 10 B2B Experiential agency by Ad Age, Derse manages Face to Face marketing companies for leading Fortune 500 brands. Through the balance of experience and investment, Derse drives accountability in clients' event programs. Responsibilities: Analyze client marketing challenges to identify opportunities and develop "what if" solutions to create stronger brand engagements Lead solution teams of account executives, strategists and creatives to design experiences and environments that best optimize the face to face marketing channels Cradle to grave responsibilities in solution development from leading ideation,design, pricing phases and crafting the narrative that best tells our solution stories as lead storyteller in presentations
An industry leader in Healthcare Physician Relations Management, Marketware developed algorithm based intelligence platforms (ABI) that analyzed physician referral streams for splitter/loyalst behavior and market leakage to identify previously untapped revenue growth opportunities. Their offerings included physician outreach systems, business intelligence platforms, consulting, referral exchanges and physician/patient marketing automation. Responsibilities: Lead a 12 month re-brand strategy through internal/external stakeholder interviews, competitive landscape analysis, positioning research, value proposition development, brand voice and messaging development, brand architecture development, color & typography strategy and overall corporate brand guidelines Developed and Executed Direct Marketing, One-to-One, Face-to-Face, and Brand Strategies leading to a 32% increase on average monthly web traffic and $1.1 million dollars in proposed revenue Managed Face-to-Face marketing portfolio including Engagement Strategy development and Thought Leadership outreach resulting in a 40% qualified lead acquisition rate of attendees Optimized email marketing strategies leading to a 42% increase in engagement rate and 18.5% organic lead acquisition rate
Ranked as the #4 event and tradeshow agency in the nation, Derse provides a synergistic approach to Face to Face marketing combing strategy, design, research and measurement and experiential marketing to optimize your Face to Face dollar. Responsibilities: Responsible for developing & delivering client strategic plans. Facilitate client strategies through workshops and action plans. Research clients & industries engaged in Derse strategic plans. Interview key client personnel to develop strategy workshops. Prepare content presented at workshops. Conduct strategy workshops based on Derse’s methods/procedures. Develop action plan as a result of workshops and follow through accordingly. Assist in training sales staff on strategic plans.
A commercial printer by trade, Delzer Lithograph offers traditional offset and digital printing, hand bindery and full service fulfillment services to clients such as the Milwaukee Brewers, Milwaukee Electrical Tool and Northwestern Mutual Responsibilities: Primarily responsible for the establishment and overall direction of the Creative Service and Marketing department Re-branded Delzer through extensive qualitative brand research, competitive analysis, positioning development and brand alignment analysis. Developed annual strategic plans that integrated print, web and social media applications to support nurture marketing and drive sales leads Lead client presentations, new business development and managed creative production schedules to meet client timelines and expectations
Nationally recognized in the SIAA awards show in 2010, Everett Branding aligns the brand expectations of senior management, employees and customers through integrated marketing campaigns. Clients included Adventist Hinsdale Hospital, Adventist Bolingbrook Hospital, Adventist LaGrange Memorial Hospital, and VR Business Brokers Responsibilities: Conducted internal and external research and competitive analysis to develop overall marketing and brand strategies Developed strategic briefs to focus creative team on core branding issues Managed $250,000 in marketing budgets with a 23% profit margin Increased sales 150% between 2008-2010 through referral marketing programs