Neumarkt in der Oberpfalz, Bavaria, Germany
Creative Director and Creative Strategist with more than 10 years of experience in the industry that leads the creative from ideation through execution on motion pictures, branded content and 360° campaigns. I always apply a human-centered approach to my work – providing authentic, data-backed and unorthodox solutions to promote the stories you have to share. Loud, proud, no limits allowed – my only rule: Create only when there's something to say! Over the last years I've been busy helping some of the world's leading brands with my ideas like H&M, Netflix, Deutsche Telekom, betway, Fujitsu, MAN and FC Bayern München.
Working for startups in the food, finance, travel and automotive sector.
Currently a Creative Director at xPay, a Munich based FinTech, scaling branded debit card programs through bespoke technology and reward programs with unique money-can't-buy benefits. I am fully responsible for: • Managing the marketing campaigns for the launch of the MasterChef Mastercard® in three European countries: Managing a 6 figure budget and reporting on the project to C-Level and all stakeholders. • Ensure we always kept to budget and to the brand's values and guidelines. • Leading role for freelancers and agencies. • Creating winning pitch presentations through bespoke storytelling and copywriting.
Creative Copy & Concept at XPAY, a Munich based FinTech, scaling branded debit card programs through bespoke technology and reward programs with unique money-can't-buy benefits. I am responsible for: • Writing and planning concepts & landingpages. • Leading role for freelancers and agencies. • Reporting on the projects to VP Marketing. • Creating pitch presentations through bespoke storytelling. • Assisting HR with the creation of new onboarding documents.
Hertz6 is a creative agency and film production that was still called Proxenos when I started here. I worked here for 1,5 years helping to establish a vision and a set of core values and guiding principles for the agency. Manifesting a new human-centered approach “Our goal is to create ideas that strike the heart of your audience and brand“ and a bolder appearance. I also assisted with project management, strategy and other processes for the agency, as well as Head Copywriter and Creative Concepter. - I set up a new brand strategy for BORA Cooking Systems, which manifested in a new brand claim “The end of normal“ and a new TVC, first time showing BORA X BO, a professional steam oven designed for home. - Creative strategies & concepts for a diverse range of campaigns – from social media, to TVC's, to OOH, to DOOH to banners. This is often to very tight timelines and to very specific budgets. Highlights of my work: 50 Jahre Rational: “Wenn es schmeckt, sprechen alle die selbe Sprache“ and “Don’t worry. Work happy.” – for Fujitsu Client Computing Devices. - My daily work includes receiving regular briefs for campaigns and managing the dissemination and understanding of the brief across the strategic and creative departments. From this point, I work on developing the strategy and concept, constantly discussing ideas internally and externally to ensure the outcome met the client's needs and achieved the objectives of the campaign.
I have been doing some casual creative writing and concepting stuff for quite a big range of clients (Netflix, Laphroaig, MAN, Ritter Sport, betway, FC Bayern München, Borussia Mönchengladbach, Hans Kebab, klaeny) mainly with the focus on digital and social. Below you can find some highlights of my work: - For the launch of the 3rd season of Cobra Kai on Netflix I’ve created catchy phrases for fortune cookies, cool retro memes in an 8-bit look, an action packed flyer and other campaign extending measures with a lot pew pew pow pow – well, buzz. - For new business I've created a bold and unmistakable statement: “Put Racism Down“ with a gesture unprecedented in Germany, giving neo nazi dropouts a second chance. - Whisky Store and Brand Activation for Laphroaig Whisky and the Friends of Laphroaig Program. At the raffle, almost 2800 Friends of Laphroaig took part in the draw. We also created 18 Tastings. Each tasting with 12 participants. In total, we generate up to 216 trials. These trials are of special value precisely because we not only bring Liquid to Lips, but at the same time provide a unique experience among friends. I've gained new expert knowledge in: • CRM - writing and planning newsletters for brand activation and raffles. • Blogging - sourcing and writing editorial content. • Monthly reporting on the projects. • Working in a fast growing and rapidly changing environment.