Andy Reay

MD/Brand & Business development, Consultant, Investor, Mentor and Student.

Meggen, Lucerne, Switzerland

About

Open to Board Member & Senior Level Business/Interim project opportunities As a simple "guiding North star" I see my role as helping people realise their potential. I start the day with the same question in mind, specifically “as a leader how can I inspire those around me (and myself) to grow through questioning their status quo?". I bring this mantra to life by being: Accomplished professional with extensive experience (+35yrs) in directing all facets of business at both strategic & operational levels, including brand/product development, operations management, and multi-million revenue generation across diverse FMCG/image-driven branded businesses. Track record of excellence in providing strategic leadership and oversight to cross-functional/geographically distributed teams for attainment of set objectives. Known for transforming businesses, re-engineering processes, and prioritising external stakeholder engagements. Well-versed in managing P&L operations, staffing needs, and reforms. Demonstrated history of success in optimising performance, quality, and efficiency validated by internal/external audits. Substantial International experience across W. Europe (UK, GR, IE, CH, CZ, SK, HU), Russia (CIS), Canada, USA, South America (Mexico, Argentina, Brazil, Peru, Cuba), and Asia. Areas of Expertise • Business Transformation • Strategic Planning & Execution • New Product Development • P&L Management • Revenue Generation • Process Re-engineering • Team Leadership & Development • Employee Engagement • Market Insight & Analysis • International Mentor

Experience

  • JTI (Japan Tobacco International) (17 yrs 8 mos)
    • Vice President & General Manager Switzerland
      Dec 2020 - Oct 2022 · 1 yr 11 mos

    • Vice President & General Manager, Ireland
      Apr 2016 - Dec 2020 · 4 yrs 9 mos

    • Vice President & General Manager, Czech Republic & Slovakia
      Jan 2014 - Apr 2016 · 2 yrs 4 mos

  • JTI (Japan Tobacco International) (5 yrs 1 mo)
    • VP Scale & Prestige
      2004 - 2005 · 1 yr

    • Marketing & Sales VP - Americas
      2000 - 2004 · 4 yrs

  • Vice President, Marketing Former Soviet Union, based in Moscow at R. J. Reynolds Tobacco International, Inc.
    1998 - 2000 · 2 yrs

  • Marketing Director Russia, based in St. Petersberg at R.J.Reynolds Tobacco International
    1994 - 1998 · 4 yrs

  • Snr Brand Mgr at United Biscuits
    1987 - 1992 · 5 yrs