Geneva Metropolitan Area
I’m a global brand and innovation leader with more than 25 years at P&G, where I helped grow some of the company’s largest FMCG brands across 80+ markets. My career has focused on unlocking big ideas that travel, shaping brand strategy, consumer and insight‑led platforms and innovation pipelines that scale across markets. I lead cross‑functional teams to bring clarity to complex brand challenges and to turn deep consumer understanding into simple, distinctive ideas that drive growth. My approach to creativity is grounded in three ingredients: strong consumer insight, agency partnership that elevates ideas and organisational capability that enables teams to develop winning work. I’ve built new capabilities, modernised brand identities and delivered global programmes that bring together consumer insight, creative excellence and commercial impact. Key Achievements: • Led Pampers’ global innovation strategy, delivering $344M incremental sales & building a long‑term pipeline. • Built global CRM programme across 80+ markets, reaching 40M consumers & delivering $125M incremental sales. • Created and scaled the Pampers/UNICEF “Buy a Pack, Save a Life” initiative, helping save 1 million lives. • Developed Effie‑winning and Cannes‑recognised “Preemies” campaigns that strengthened brand equity. • Grew Pampers’ digital business from $80M to $400M in two years. • Reframed Pampers’ global brand positioning, strengthening identity, distinctiveness and coherence. • Inducted into P&G’s CMO Circle for pioneering work in brand building, creativity and capability development. • Served as Global D&I Sponsor for employees with disabilities, shaping inclusive programmes and standards. I’m exploring senior marketing and brand‑leadership roles such as VP Marketing, Global Brand Director and Category Director within consumer goods and adjacent categories.
Led global marketing, brand equity and innovation for P&G’s $8bn Babycare business across 100+ markets, transforming the organisation into a consumer‑led growth engine. Built and led a 50+ person global team, shaping brand strategy, innovation, creative excellence and consumer engagement. • Delivered +240% initiative launch sales and identified multiple $100M+ category expansion opportunities through consumer‑led innovation. • Defined and deployed a new global brand positioning and visual identity across 100+ markets. • Led the global agency partnership, raising the bar on creative work and strengthening global‑to‑local execution. • Served as CEO/P&L owner for the Charlie Banana business, delivering commercial improvements and leading the strategic review that resulted in recommending and executing its divestiture. • Built a global organisation with strengthened capabilities in innovation, brand strategy, consumer and creative development. • Executive sponsor for global disability inclusion, driving accessible design and employee inclusion initiatives.
Led the global Pampers Swaddlers business and the $368M hospital (B2B) and consumer acquisition engine, strengthening Pampers’ first‑use leadership across 100+ markets. Directed product development, professional credentialing and global communication toolkits to drive parent trust and brand preference. • Grew new‑parent reach +4.7% year‑on‑year, delivering $58M incremental sales and reinforcing Pampers’ first‑use leadership. • Established Preemies as a global cause platform across NA, EU and MEA, delivering a +9% volume uplift and producing Effie‑winning, Cannes‑showcased advertising that strengthened brand trust with healthcare partners. • Led product and portfolio development for hospital‑specific and premature‑baby products, including a full redesign of the Preemie range. • Orchestrated global‑to‑local execution across 40+ markets by delivering communication toolkits, hospital‑channel materials, and professional credentialing assets used by nurses, midwives and neonatal units.
Led P&G’s marketing relationship with AS Watson, the company’s largest European customer. From 2016, also the Europe shopper marketing organisation. Shaped omnichannel strategy, ecommerce growth, CRM, multi‑brand campaigns and life‑stage marketing across the region, while strengthening capabilities and retailer partnerships. • AS Watson Marketing Leadership - Delivered 9% average growth with AS Watson through joint business planning and multi‑brand activation. - Doubled ecommerce sales each year from 2012-2014 through joint omnichannel & digital activation. - Awarded Best Global Marketing Programme by AS Watson in 2014 for multi‑brand campaign excellence. • Europe Shopper Marketing Leadership - Built Europe‑wide shopper marketing capabilities, including new in-store communication assessment tool. - Launched shopper marketing programmes for key life‑stage segments and strategic target groups. - Strengthened retailer partnerships through joint omnichannel strategies and CRM‑driven activation plans.
Elected by the 6,000 university students to run commercial operations in the union: Bars, Events, Clubs & Societies, and Shops. • Led upgrade programme for key commercial operations to step-change revenue. • Delivered a profit for first time in 5 years, avoiding bankruptcy.