Greater Barcelona Metropolitan Area
Business centric FMCG Marketeer with +12 year experience, currently leading Digital Business Unit Development in both Sales & Marketing Solid background in developing Brand Management in both local and global brands for top players (Unilever, Henkel, and Bicentury N&S Group). Leading projects implying full Brand repositioning with Brand image and architecture building, Product development, Digital positioning, new category development, portfolio optimization, and concept and media campaign developments among others tasks. Currently leading the development of Digital channel in Iberia boosting B2B2C development implying marketplaces (Amazon) Pure Players and Brick and Mortar, while settling a new Ecommerce Direct to Consumer (D2C) solution. Also taking a leap forward in company's Consumer Data governance Looking for continuous self-improvement, and always willing to embrace new challenging projects. Consumer, user and customer centric, passionate about E-Commerce and Digital Marketing. Deep strategic thinker, teamworker and result oriented.
Ecommerce channel development: Marketplaces (Amazon) deployment and development. Vendor and Seller. Content strategy, Exclusive assortment development. Promo and Deal activation, longtail development. Performance Advertising management,both sponsored formats and DSP D2C channel development & Launch for Isostar and Bimanan Brands (Magento/Adobe commerce based).Value model definition through MVP approach. UX & UI management. Site development (CRO, new functionalities implementation, etc.) CRM and Lead strategy definition and execution on D2C environment Pure Player commercial plan management and development. New digital client prospection. Click & Mortar strategy and activation planning (Ekam team) Digital Marketing Management & CRM: Omnichannel acceleration plan through Consumer data apropiation strategy. Consumer Data Platform deployment and Lead gathering & nurturing strategy definition for both Non D2C (Bicentury, Gerblé) and D2C (Bimanán, Isostar) Brands. Digital Media strategy definition and tracking through share of voice monitoring and A/B test modeling. Managing a multidisciplinar team combining both Commercial Account profiles with Marketing, Content and Product manager team.
Marketing. Groceries Business Unit (FMCG). Brand Management. Marketing Category Management Plant Based & BIO (Gerblé, Natursoy & Yogi Tea) ). Groceries Cross Channel Plan development (Local positioning and Strategy). Brand Digital Footprint Design and Implementation. Longtail management focused in profitability and SKU reduction. New product development side by side with operations and factory teams. Brand and Product Manager team management.
Marketing. Groceries Business Unit (FMCG). Gerblé Brand Relaunch and New Categories development project (Vegetal Alternative / BIO / Gluten Free). New Brand Positioning and Strategy design. New Brand Digital Footprint Design and Implementation. ON/OFF Media Plan development and implementation. Longtail management focused in profitability and SKU reduction. New product development side by side with operations and factory teams.
Marketing and trade (FMCG). Brand Manager. Consumer Adhesives Business. Strategy design and implementation per channel. Smart portfolio Project/ Profitability focus. Launch and activation management. Communication and media strategy. Cross-channel promo activation and calendar. Marketing DIY+PRO budget management and control. Team Management and Development (Intern).
Marketing. Junior Brand Manager DIY (FMCG). Consumer Adhesives Business. Strategy design and implementation. Launch and activation management. Communication and media strategy. Cross-channel promo activation and calendar. Marketing budget management and control. Team Management and Development (Intern).
Trade Marketing. Assistant Trade marketing dynamic channels (FMCG). Consumer Adhesives Business. Consumer and Shopper studies. Category Management project development on key customers. Promotional plan design and implementation.
Marketing. Internship in Brand Building Personal Care (FMCG). Sell in Sell Out and competitor reporting and analysis. Strategy design and implementation. Digital Brand Strategy, Web and Social Networks.