Porto, Portugal
I’ve always believed that whether you are on a football pitch or in a sprint planning meeting, the core of success is exactly the same: high-performing teams and a clear strategy. My career has been built at the intersection of leadership, sports management, and technology. Currently, I balance two worlds that demand precision and vision: serving as a Head of Football at Leça FC SAD and as a Team Leader at Clever Advertising. In the football industry, I focus on the big picture—managing operations, driving results, and ensuring that the club’s vision translates into performance. At Clever, I pivot to the sales side, leading talented developers to build solutions that matter. I don’t just manage tasks; I lead people. My approach is fueled by the quotes and philosophies of great thinkers and leaders, which I constantly study to stay inspired and to inspire those around me. I believe that a leader's job is to create an environment where everyone else can be at their best. I’m passionate about performance, team dynamics, and the constant pursuit of dreams. Whether we are talking about the future of sports or the next big thing in tech, I’m always ready for a challenge that requires a strategic mind and a leadership heart. Let’s connect and talk about leadership, high-performance culture, or how technology is reshaping the sports world.
Strategic Leadership & Global Scaling Following a 10-year journey at Clever Advertising, I now oversee the strategic direction and operational scaling of our high-performance advertising units. My focus is on driving sustainable growth and ensuring the highest standards of execution across elite global markets. Key responsibilities: Strategic Oversight: Managing and optimizing 8-figure annual advertising budgets, ensuring maximum ROI and market dominance worldwide. Team Empowerment: Scaling and mentoring multiple high-performance teams, fostering a culture of professional excellence and data-driven innovation. Business Alignment: Collaborating with key global stakeholders to align long-term business objectives with high-stakes performance execution. Operational Excellence: Engineering and refining internal frameworks to maintain our leadership position in highly competitive digital landscapes.
Currently leading a high-performance team at Clever Advertising, I oversee the strategy and execution of large-scale digital campaigns with high budgets. High-Stakes Budget Management: Directly responsible for managing and optimizing 5 and 6-figure advertising spends, ensuring maximum efficiency across global markets. Strategic Partnerships: Acting as the key point of contact for Key Partners, aligning business objectives with innovative traffic solutions. Team Leadership & Mentorship: Leading a talented team of specialists, fostering a culture of high performance, data-driven decision-making, and continuous scaling. Market Dominance: Navigating complex, high-competition landscapes to secure top-tier user acquisition and market share.
Key responsibilities & achievements: Led the club from 5th tier to national competitions (promotion achieved in first season) Designed and implemented a unified football model (U19 & First Team) Built and led scouting & recruitment department Managed squad construction Close collaboration with board, players and head coaches Player development with focus on asset creation and resale value
At Scout Radar, we are merging elite football scouting with cutting-edge data analytics. While managing budgets at Clever Advertising, I co-founded this project to bring a professional, data-driven edge to the world of football recruitment and market analysis. Our Mission at Scout Radar: Data-Driven Scouting: Developing advanced frameworks to identify undervalued talent and high-potential players globally. Market Intelligence: Providing clubs, agencies, and stakeholders with the strategic insights needed to make high-stakes decisions. Innovative Analysis: Bridging the gap between traditional scouting and modern performance metrics. Strategic Growth: Leveraging my experience in scaling global operations to build a premier scouting network. We don't just watch the game. We decode it.
Provided tactical analysis for the first team across all competitions. My work focused on two critical pillars: delivering comprehensive pre-match opponent analysis to shape game strategy and conducting in-depth post-match reviews to identify patterns and drive continuous performance improvement
Provided tactical analysis for the first team across all competitions. My work focused on two critical pillars: delivering comprehensive pre-match opponent analysis to shape game strategy and conducting in-depth post-match reviews to identify patterns and drive continuous performance improvement