Dubai, United Arab Emirates
Accomplished and passionate Marketeer with over 15 years of experience in portfolio, brand, pricing and trade strategies, business development, KA management, trade- and consumer activation in multiple leading FMCG corporations. Multi-lingual, results-oriented manager with cross-functional management and leadership skills along with a "nothing is impossible" attitude.
Leading the global portfolio and brand strategy for JTI’s Reduced-Risk Products (RRP) & Digital across Global Travel Retail (~160 markets, 10 trade channels). Driving portfolio direction, product and brand launches, pricing and assortment strategy in close partnership with HQ, regions, and markets to deliver sustainable growth.
Shaping multi-category portfolio, pricing and brand equity strategy across all brands in Switzerland, bringing together CTP and RRP teams under a unified structure. Leading and developing a team of 7 to drive competitiveness, market share and profitability
Driving strategic growth and competitiveness for the RMC and FCT portfolio in the Swiss market. Developing portfolio, brand, and pricing strategies to maximize share growth and profitability. Leading and supporting a team of 4 Brand Managers to foster development and achieve success.
Trade Marketing & Category Management for Surface Care (Cillit Bang, Harpic, Sipuro) in Switzerland and Austria. Key areas included planning and execution of go-to-market, launch and relaunch strategies. Developing and implementing various sales and marketing tools.
Responsible for monthly reporting of retail data and ad-hoc analyses such as competitive- and potential yield analysis. First point of contact for AC Nielsen and other market research institutes in the Swiss and Austrian market.
Traineeship to gain marketing and market research experience during bachelor studies. Managing consumer research projects and creating various business reports and analyzing global market movements for Global KAMs.