Andrin Binder

Strategic Marketing and Business Development Leader | Digital Transformation, Brand Growth & High-Performing Teams

Zurich, Switzerland

About

Strategic and tech-savvy marketing and business development professional with a BSc in Economics and a passion for turning bold ideas into measurable business growth. Proven track record across the technology, legal, and media sectors, combining strategic vision with operational excellence. Expertise in building and empowering international teams, leading digital transformation, and driving brand and revenue growth across global markets.

Experience

  • Senior Digital Marketing Lead at Ginesta Immobilien AG
    Nov 2025 - Present · 9 mos

  • Chief Marketing Officer at IMPACT ACOUSTIC®
    May 2024 - Feb 2025 · 10 mos

    - Responsibility for global marketing strategy and budget - Responsibility for annual content roadmap across all countries - Management of digitization projects (Salesforce, website, education platform) - Management of six employees in Switzerland and the Philippines - Implementation and development of corporate identity and corporate design - Planning and implementation of events, trade fairs and training courses

  • Bär & Karrer (Full-time · 4 yrs 11 mos)
    • Head of Marketing & Business Development
      Jul 2020 - Apr 2024 · 3 yrs 10 mos

      - Responsibility Ranking & Awards incl. relationship management with agencies - Business development planning with practice areas and partners - Responsibility for pitch processes and direct involvement in RfP's - Annual reports and analyses for the management - Project management implementation of Legaltech applications

    • Head of Marketing
      Jun 2019 - Jun 2020 · 1 yr 1 mo

      - Operational and strategic management of the marketing team - Responsibility for marketing strategy - Budget responsibility and marketing controlling - CI/CD rebranding of the firm and all locations - Strategic and operational lead of event management

  • SevenOne Media (Schweiz) AG (6 yrs 3 mos)
    • Head of Business Development
      Apr 2016 - May 2019 · 3 yrs 2 mos

      - Strategic product development digital marketing - Budget planning and strategy development online / cross-media - Operations and technology management - Management market research Switzerland - Syndication of license rights - Data management lead - Data protection officer - IT infrastructure management

    • Sales Manager Interactive
      Jan 2015 - Apr 2016 · 1 yr 4 mos

      - Sales and consulting online / cross-media - Consulting and support of existing- and acquisition new clients - Management display / yield management - Setup programmatic advertising - Product development online / cross-media

    • Product Manager
      Mar 2013 - Dec 2014 · 1 yr 10 mos

      - Backoffice sales management - Campaign management - Finance and controlling interactive - Project management new business - Customer care online / cross-media

  • Project Manager at IBM
    Aug 2009 - Jan 2013 · 3 yrs 6 mos

    - Team leader student administration services (work student team) - Project manager information warehouse - Project manager infrastructure control system, GTS Delivery - Social media specialist central administration services team (BDO) - Assistant project manager utilisation/ virtualization, GTS delivery