Andri Sofyan

Operations & Supply Chain Leader (20+ years) | Turning Complexity into Operational Excellence Through Clear Leadership & Decisions

East Java, Indonesia

About

Most operational challenges in supply chains are not caused by a lack of tools, systems, or effort. They are caused by how decisions are designed, owned, and executed across the operation. I work at the intersection of operations, supply chain, and leadership, helping organizations move from reactive execution to disciplined operational excellence. My focus is not only on improving processes, but on strengthening decision clarity, governance, and leadership behaviors that sustain performance at scale. With more than 20 years of experience in logistics and supply chain operations, I have worked across warehousing, transportation, safety, quality, productivity, and digital transformation. I have seen that performance improves sustainably only when execution discipline and leadership intent are aligned. Here, I share insights on: • Operational Excellence in complex operations • Leadership behaviors that drive consistency and accountability • Decision-making in logistics, 3PL–4PL environments, and network orchestration • Translating data, systems, and KPIs into actionable decisions If you are interested in building operations that perform reliably today and scale confidently tomorrow, you’ll likely find these perspectives useful.

Experience

  • GM Consumer Retail at DHL
    Jan 2021 - Present · 5 yrs 6 mos

    Leads Consumer & Retail Project at East Indonesia Operation

  • Head of Transport at DHL Supply Chain
    Aug 2019 - Jan 2021 · 1 yr 6 mos

    Lead East Indonesia Operation DSC Transport Organization (Central Java to East Java and Outer Java Island) Growth DSC Transport business Increase Customer Satisfaction More Customer Experiences related to digitalization process Giving solution to simplify & faster process , reduce business waste , improve quality & safety , cost effectiveness to Customer

  • Head Of Supply Chain at BORWITA CITRA PRIMA
    Nov 2018 - Aug 2019 · 10 mos

    Report to Managing Director Borwita Citra Prima Lead Supply Chain Department which consist of 4 Region (Central Java, East Java, Bali Nusa Tenggara, Sulawesi) which have 32 branches Manage 12 principles, around 1,200 logistics head count, +25k pallet position storage, +320 unit trucks and a lot of motorbike delivery Lead Implement Transport Management System (TMS) & Warehouse Management System (WMS) in all branches Best Logistics Function Award FY1819 from P&G

  • Snr Key Account Manager at DHL Supply Chain
    Jan 2017 - Nov 2018 · 1 yr 11 mos

    Direct Report to Consumer & Retail Ops Director and dotted to VP Country BD Manage and Develop Unilever's Project in all over Indonesia Manage and Monitoring Unilever's Project P&L and Revenue Leakage with Finance Provide and Control Service Level Agreement implementation with Customer and Operation Rate Card and Contract Negotiation with Customer Improve Customer Satisfaction through achieving performance beyond Customer Expectation Announcements as one of the best 2017 APAC sales achievement

  • PT. Kamadjaja Logistics (Jakarta)
    • Head Of Quality Assurance
      Aug 2016 - Dec 2016 · 5 mos

      Report to COO Surveillance Audit ISO 9001 and OHSAS 18000 - Improve surveillance audit with "Zero Findings" Sedex Certification Renewal - Reduce findings from 43 to remain 8 findings Monitoring and Closing QSHIR (Quality Safety Incident Report) Halal Assurance System certification - Start Halal Assurance System in Jakarta SOP & WI updated

    • Head of Performance Improvement and Project Implementation
      Jan 2016 - Dec 2016 · 1 yr

      Report to VP Contract Logistics Make a joint project with operation to improve internal and external KPIs Enhance operation efficiency i.e : increase productivity, reducing man power Analysis financial result i.e : Profit & Loss Statement, Revenue Leakage, Overdue & Unbilled Report Lead project implementation i.e : new DC operation, WMS implementation - Implementation New DC at Semarang for Unilever with 5,000 sqm whs and 200,000 cs inventory - Mini DC implementation at Sampit Palangkaraya for Unilever - WMS implementation at DC Samarinda for Unilever - Racking project at DC Samarinda - Migration project at DC Medan