Andrew White

SVP Global Channels and Alliances

London, England, United Kingdom

About

A seasoned and high energy international business leader with an extensive knowledge of the EMEA, APAC and Americas Enterprise Applications, CX, CRM and Customer Interaction market landscape. Results orientated with a proven track record of building high performance ‘trans-cultural’ sales, marketing, services and support teams for direct and indirect sales strategies across all major geographies. Constantly exceeding business objectives and optimising investment. A thought leader in CX, Customer Interaction, CRM, AI, Service Management and business digitisation.

Experience

  • SVP Global Partners and Alliances at SugarCRM
    May 2025 - Present · 1 yr 3 mos

  • CEO at Contexta360
    Feb 2019 - May 2025 · 6 yrs 4 mos

    At Contexta360 we have ‘cracked’ conversational intelligence- we grab millions of live or historical conversations, across any channel. Then our A.I & NLP platform analyze this for intent, service actions, sales opportunities, compliance, sentiment, topic, context, effectiveness and CX in order to Build a 360-degree view of your customer interaction. We do this for Telco's, Large Contact Centers, Governments and enterprises in all major geographies.

  • VP Sales EMEA at Vidyo
    Nov 2016 - Feb 2019 · 2 yrs 4 mos

    Vidyo is a global leader in high quality, scaleable, software based video solutions that transform employee, partner and customer collaboration. With the unique ability to integrate business application workflow from contact center, ERP, SFA, HR and marketing applications, we dramatically improve customer experience, internal and external collaboration and Net Promoter Score as well as reducing the cost of operations in all major vertical markets.

  • VP EMEA at Cherwell Software
    Apr 2015 - Oct 2016 · 1 yr 7 mos

    Responsible for expanding the sales, marketing, services, support and operations throughout the EMEA region. Leading the business strategy, opening new markets and ensuring that our customer experience is the best in our segment.

  • EasyVista (2 yrs 4 mos)
    • EVP Sales and Marketing - Americas
      Jun 2013 - Apr 2015 · 1 yr 11 mos

      Leading EasyVista's sales, marketing, services and support activities in the USA, Canada and LATAM regions. Responsible for the business strategy and execution of the EasyVista cloud based enterprise IT Service Management and IT Asset Lifecycle Management solutions.

    • Chief Marketing Officer
      Jan 2013 - Apr 2015 · 2 yrs 4 mos

      Leading EasyVista's worldwide product marketing and demand creation strategy for cloud based enterprise IT Operation's Management.